Share of successful samples that mention the selected entity.
Adidas
in AI answers
German multinational corporation that designs and manufactures shoes, clothing and accessories.
Why measure Adidas?
As one of the world's most recognized global brands, Adidas is widely referenced across business, consumer recommendations, market analysis, and technology prompts in AI models.
An eligible audit asks models a fixed set of unaided questions without naming Adidas. The evaluator then checks exact and declared aliases, list position, topic coverage, and stability across repetitions. The resulting number describes only that configuration and date.
What the evaluator watches for
Aliases like “adidas” are checked with organization-context boundaries.
Product names do not automatically count as company brand mentions unless specified.
A result measures model visibility, not corporate valuation, revenue, or product quality.
What an eligible result contains
Credit based on safe list position or a clear unranked mention.
Tested prompt categories containing at least one mention.
Stability of mentions across repeated versions of each prompt.
Adidas AI visibility FAQ
What is Adidas's AI Visibility Score?
The latest eligible score is 50/100, measured July 19, 2026. It applies only to the shown models, prompt pack, settings, and date.
Does a higher score mean greater real-world fame?
No. It means more frequent and prominent appearance inside a declared AI-model test. Fame, reputation, audience size, achievement, and sentiment are different concepts.
How often can this profile update?
Standard memory measurements are refreshed no more than every 30 days unless the model version or methodology changes. An identical fresh audit is reused and creates no new AI provider requests.



