Generative Engine Optimization (GEO)
The methodology of optimizing brand presence, canonical entity representation, and authority to increase mentions in generative AI answers.
LLM Share of Voice (SoV)
The percentage of AI-generated responses within a category that explicitly cite or recommend a specific brand compared to competitors.
Unaided Prompt Mention Rate
The frequency with which an AI model organically mentions an entity when asked neutral, category-level questions without referencing the entity by name.
AI Visibility Score
A composite 0–100 score measuring an entity's mention frequency, ordinal prominence, category coverage, and repetition stability across AI models.
Prominence Credit
A scoring weight awarded based on an entity's ordinal placement (e.g., #1 vs. #8) in numbered or bulleted AI lists.
Repetition Consistency
The variance or stability of AI model responses when identical prompts are submitted across multiple independent API calls.
Want to see GEO principles in action?
Read our in-depth guides on how AI models process canonical entities and evaluate brand presence.