Nike vs McDonald's
Nike leads McDonald's by 0.8 points on the Fameproof index, and wins 3 of the three models. Measured across 1,200 prompts per model per week.
Nike
Sportswear
82.4/100
Rank 16 on the companies board
McDonald's
Restaurants
81.6/100
Rank 19 on the companies board
Nike
Per-model score
McDonald's
82.6
Claude
82.0
82.1
ChatGPT
81.2
82.5
Gemini
81.6
30-day movement
+0.5
Change
+1.1
Last 7 runs
Answer quality
83%
Claude mention rate
80%
80%
ChatGPT mention rate
81%
79%
Gemini mention rate
80%
1.8
Claude avg. position
1.7
2.0
ChatGPT avg. position
1.8
1.8
Gemini avg. position
1.9
Both are ranked on the Company AI Visibility board. Lower average position is better — it means the model names them earlier in its answer.
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