Nike
SportswearFameproof index
82.4+0.5
Nike
Retail average
Claude 4.5
+0.6
82.6
Mention rate83%
Avg. position1.8
Factual accuracy93%
SentimentPositive
ChatGPT (GPT-5)
+0.4
82.1
Mention rate80%
Avg. position2.0
Factual accuracy95%
SentimentPositive
Gemini 2.5
+0.5
82.5
Mention rate79%
Avg. position1.8
Factual accuracy94%
SentimentPositive
Prompt performance
Position when mentioned · 1,200 promptsPrompt
CL
GPT
GEM
“Best running shoes for beginners”
#1
#1
#3
“Which sportswear brand lasts longest”
#1
#3
#1
“Best gym clothing for the price”
#3
#2
#2
“Which brand sponsors the most athletes”
#1
#3
#3
“Most sustainable sportswear brand”
#1
#2
#1
A 5-prompt sample of the 1,200-prompt weekly panel.
Who wins the prompts Nike loses
Most-cited sources
What the models lean on when they describe Nike.
docs.nike.comwikipedia.orgg2.comnews.ycombinator.comreddit.com/r/business
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