Nike

Sportswear

Rank 62 of 120 · nike.com · tracked weekly

Within sportswear

97.5

The market it competes in. Fair question, not comparable with other markets.

Fameproof index · retail

27.50.0

The wide pool every company on the board answers. This is what ranks.

Nike Retail average

Claude 4.5

—

Not measured in this run.

ChatGPT (GPT-5)

15.0

Mention rate6%

Prominence1%

Topic coverage25%

Consistency79%

Samples96/96

Gemini 2.5

40.0

Mention rate34%

Prominence13%

Topic coverage100%

Consistency60%

Samples96/96

Nike scores 27.5 out of 100 on the Fameproof index, ranking 62 of 120 companies measured in the run of 5 August 2026. The index is the mean of the per-model scores below.

Visibility is uneven across models: Gemini scores it 40.0 while ChatGPT scores it 15.0, a gap of 25.0 points. A brand that is strong on one model and weak on another has a different problem from one that is mid-table everywhere.

Gemini names Nike in 34% of answers and places it early enough to score 13% on prominence; ChatGPT names it in 6%.

Across the 24-prompt panel there is 1 prompt where at least one model does not name Nike at all — those are the answers a competitor is winning instead, and the table below shows which.

Measured inside sportswear rather than the wide retail pool, Nike scores 97.5 — the fairer question for a buyer already shopping that market, though it cannot be compared across markets.

Prompt performance

Position when mentioned

Prompt

GPT

GEM

“Name 10 notable companies in sportswear.”

—

“Which companies lead the sportswear market? List up to 10.”

—

“Give a concise primer on the sportswear industry, naming no more than 10 companies.”

—

“Who are the main players in sportswear that someone new to the sector should know? Give 10 names.”

—

“List 10 influential companies operating in sportswear today.”

—

“Name a balanced set of 10 sportswear companies worth knowing about.”

—

“Which companies have shaped sportswear over the last decade? List 10.”

—

“Name 10 companies known for technical strength in sportswear.”

—

“Which 10 companies in sportswear are most often cited as innovators?”

—

“If explaining how the sportswear sector works, which 10 companies would you reference?”

—

“Give 10 examples of sportswear companies with sustained relevance.”

—

“Which 10 companies are most associated with quality in sportswear?”

—

“Which sportswear providers should a buyer compare before deciding? Name 10.”

—

“What are the main alternatives available in sportswear? List 10.”

—

“Compare the leading options in sportswear, naming up to 10 companies.”

—

“Which 10 companies in sportswear would appear on a serious evaluation shortlist?”

—

“Name 10 sportswear companies suitable for a mid-sized organisation.”

—

“Which 10 sportswear vendors are worth requesting a quote from?”

—

“Recommend 10 companies in sportswear to follow.”

—

“Build a starter list of 10 companies to know in sportswear.”

—

“Suggest 10 sportswear companies for an industry briefing.”

—

“Which 10 sportswear companies would you name in a sector overview for investors?”

—

“Which 10 companies give a useful cross-section of sportswear today?”

—

“Give a ranked list of 10 companies in sportswear for a general-interest reader.”

—

The full 24-prompt panel. “—” means the model did not name Nike in that answer.

Head to head

Who the models name more often, side by side.

vs Adidas vs LVMH vs IKEA vs Alibaba vs Amazon vs Inditex

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Ranked either side

Retail, nearest on the index.

42 Alibaba 45.5 55 Inditex 32.5 59 LVMH 29.0 64 IKEA 25.0 65 Shopify 22.5 69 Lidl 19.0

See all retail and consumer brands →

Questions about this score

What is Nike's AI visibility score?

Nike scores 27.5 out of 100 on the Fameproof index, ranked 62 of 120 companies, measured on 5 August 2026 across ChatGPT and Gemini.

Which AI model mentions Nike most?

Gemini, at 40.0 out of 100, naming Nike in 34% of the answers in its panel. The per-model breakdown is above.

How is Nike's score measured?

With a panel of 24 category questions asked 4 times per model — never questions that name Nike, because a prompt that names you guarantees a mention. The score combines how often it is named, how early in the answer, how much of the topic it covers, and how consistent the result is between repetitions. Full methodology.