Amazon vs Nike
Amazon leads Nike by 9.0 points on the Fameproof index, and wins 3 of the three models. Measured across 1,200 prompts per model per week.
Amazon
E-commerce
91.4/100
Rank 7 on the companies board
Nike
Sportswear
82.4/100
Rank 16 on the companies board
Amazon
Per-model score
Nike
91.1
Claude
82.6
91.2
ChatGPT
82.1
92.0
Gemini
82.5
30-day movement
+0.5
Change
+0.5
Last 7 runs
Answer quality
86%
Claude mention rate
83%
91%
ChatGPT mention rate
80%
90%
Gemini mention rate
79%
1.4
Claude avg. position
1.8
1.6
ChatGPT avg. position
2.0
1.6
Gemini avg. position
1.8
Both are ranked on the Company AI Visibility board. Lower average position is better — it means the model names them earlier in its answer.
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