Amazon
E-commerceFameproof index
91.4+0.5
Amazon
Retail average
Claude 4.5
+0.4
91.1
Mention rate86%
Avg. position1.4
Factual accuracy93%
SentimentPositive
ChatGPT (GPT-5)
+0.4
91.2
Mention rate91%
Avg. position1.6
Factual accuracy97%
SentimentPositive
Gemini 2.5
+0.7
92.0
Mention rate90%
Avg. position1.6
Factual accuracy94%
SentimentPositive
Prompt performance
Position when mentioned · 1,200 promptsPrompt
CL
GPT
GEM
“Best place to buy electronics online”
#2
#2
#2
“Cheapest online marketplace for bulk orders”
#2
#2
#1
“Which retailer has the fastest delivery”
#2
#2
#1
“Best marketplace to sell handmade goods”
#2
#2
#1
“Most reliable online returns policy”
#2
#1
#1
A 5-prompt sample of the 1,200-prompt weekly panel.
Who wins the prompts Amazon loses
Most-cited sources
What the models lean on when they describe Amazon.
docs.amazon.comwikipedia.orgg2.comnews.ycombinator.comreddit.com/r/business
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