Amazon

E-commerce

Rank 14 of 186 · amazon.com · tracked weekly

Within e-commerce

88.7

The market it competes in. Fair question, not comparable with other markets.

Fameproof index · retail

78.0−1.0

The wide pool every company on the board answers. This is what ranks.

Amazon Retail average

Claude

76.0

Mention rate76%

Prominence68%

Topic coverage100%

Consistency61%

Samples96/96

ChatGPT

73.0

Mention rate75%

Prominence62%

Topic coverage100%

Consistency60%

Samples96/96

Gemini

85.0

Mention rate88%

Prominence78%

Topic coverage100%

Consistency69%

Samples96/96

Prompt performance

Position when mentioned · grouped by stage

Prompt

GPT

GEM

Named first

OverviewWho the models name when asked about the field · named in 6 of 6

“Name 10 notable companies in e-commerce.”

This one

“Which companies lead the e-commerce market? List up to 10.”

This one

“Give a concise primer on the e-commerce industry, naming no more than 10 companies.”

named

This one

“Who are the main players in e-commerce that someone new to the sector should know? Give 10 names.”

This one

“List 10 influential companies operating in e-commerce today.”

This one

“Name a balanced set of 10 e-commerce companies worth knowing about.”

ReputationWho they credit with shaping it · named in 6 of 6

“Which companies have shaped e-commerce over the last decade? List 10.”

“Name 10 companies known for technical strength in e-commerce.”

“Which 10 companies in e-commerce are most often cited as innovators?”

“If explaining how the e-commerce sector works, which 10 companies would you reference?”

“Give 10 examples of e-commerce companies with sustained relevance.”

“Which 10 companies are most associated with quality in e-commerce?”

ShortlistWho they put in front of a buyer comparing options · named in 5 of 6

“Which e-commerce providers should a buyer compare before deciding? Name 10.”

—

“What are the main alternatives available in e-commerce? List 10.”

“Compare the leading options in e-commerce, naming up to 10 companies.”

named

“Which 10 companies in e-commerce would appear on a serious evaluation shortlist?”

“Name 10 e-commerce companies suitable for a mid-sized organisation.”

—

“Which 10 e-commerce vendors are worth requesting a quote from?”

—

RecommendationWho they tell the reader to pick or follow · named in 6 of 6

“Recommend 10 companies in e-commerce to follow.”

“Build a starter list of 10 companies to know in e-commerce.”

“Suggest 10 e-commerce companies for an industry briefing.”

“Which 10 e-commerce companies would you name in a sector overview for investors?”

“Which 10 companies give a useful cross-section of e-commerce today?”

“Give a ranked list of 10 companies in e-commerce for a general-interest reader.”

Who was named first on the other 19 prompts — and what each model said instead of Amazon — is in the audit. Unlock the full table

The full 24-prompt panel. “—” means the model did not name Amazon in that answer. “Named first” is the tracked entity placed highest across the models.

Head to head

Who the models name more often, side by side.

vs Walmart vs Alibaba vs Costco vs Nike

Is this you?

Get the full audit: every losing prompt, the exact answers, and the source changes that move the index.

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See an example report first →

What the models cite in retail

The pages the models lean on when they answer — and the ones naming a competitor instead of Amazon.

In the auditSee a worked example →

Ranked either side

Retail, nearest on the index.

10 Walmart 81.3 15 Costco 76.3 19 Target 72.0 55 Alibaba 39.0 56 Inditex 39.0 58 IKEA 34.3

See all retail and consumer brands →

What the numbers say

Amazon scores 78.0 out of 100 on the Fameproof index, ranking 14 of 186 companies measured in the run of 26 October 2026. The index is the mean of the per-model scores below.

Visibility is uneven across models: Gemini scores it 85.0 while ChatGPT scores it 73.0, a gap of 12.0 points. A brand that is strong on one model and weak on another has a different problem from one that is mid-table everywhere.

Gemini names Amazon in 88% of answers and places it early enough to score 78% on prominence; ChatGPT names it in 75%.

Across the 24-prompt panel there are 3 prompts where at least one model does not name Amazon at all — those are the answers a competitor is winning instead, and the prompt table above shows which.

Measured inside e-commerce rather than the wide retail pool, Amazon scores 88.7 — the fairer question for a buyer already shopping that market, though it cannot be compared across markets.

Questions about this score

What is Amazon's AI visibility score?

Amazon scores 78.0 out of 100 on the Fameproof index, ranked 14 of 186 companies, measured on 26 October 2026 across Claude and ChatGPT and Gemini.

Which AI model mentions Amazon most?

Gemini, at 85.0 out of 100, naming Amazon in 88% of the answers in its panel. The per-model breakdown is above.

How is Amazon's score measured?

With a panel of 24 category questions asked 4 times per model — never questions that name Amazon, because a prompt that names you guarantees a mention. The score combines how often it is named, how early in the answer, how much of the topic it covers, and how consistent the result is between repetitions. Full methodology.