Amazon

E-commerce

Rank 5 of 120 · amazon.com · tracked weekly

Within e-commerce

87.5

The market it competes in. Fair question, not comparable with other markets.

Fameproof index · retail

87.0−1.0

The wide pool every company on the board answers. This is what ranks.

Amazon Retail average

Claude 4.5

—

Not measured in this run.

ChatGPT (GPT-5)

89.0

Mention rate93%

Prominence84%

Topic coverage100%

Consistency76%

Samples96/96

Gemini 2.5

85.0

Mention rate88%

Prominence79%

Topic coverage100%

Consistency71%

Samples96/96

Amazon scores 87.0 out of 100 on the Fameproof index, ranking 5 of 120 companies measured in the run of 5 August 2026. The index is the mean of the per-model scores below.

Visibility is uneven across models: ChatGPT scores it 89.0 while Gemini scores it 85.0, a gap of 4.0 points. A brand that is strong on one model and weak on another has a different problem from one that is mid-table everywhere.

ChatGPT names Amazon in 93% of answers and places it early enough to score 84% on prominence; Gemini names it in 88%.

Across the 24-prompt panel there are 3 prompts where at least one model does not name Amazon at all — those are the answers a competitor is winning instead, and the table below shows which.

Measured inside e-commerce rather than the wide retail pool, Amazon scores 87.5 — the fairer question for a buyer already shopping that market, though it cannot be compared across markets.

Prompt performance

Position when mentioned

Prompt

GPT

GEM

“Name 10 notable companies in e-commerce.”

—

“Which companies lead the e-commerce market? List up to 10.”

—

“Give a concise primer on the e-commerce industry, naming no more than 10 companies.”

—

“Who are the main players in e-commerce that someone new to the sector should know? Give 10 names.”

—

“List 10 influential companies operating in e-commerce today.”

—

“Name a balanced set of 10 e-commerce companies worth knowing about.”

—

“Which companies have shaped e-commerce over the last decade? List 10.”

—

“Name 10 companies known for technical strength in e-commerce.”

—

“Which 10 companies in e-commerce are most often cited as innovators?”

—

“If explaining how the e-commerce sector works, which 10 companies would you reference?”

—

“Give 10 examples of e-commerce companies with sustained relevance.”

—

“Which 10 companies are most associated with quality in e-commerce?”

—

“Which e-commerce providers should a buyer compare before deciding? Name 10.”

—

“What are the main alternatives available in e-commerce? List 10.”

—

“Compare the leading options in e-commerce, naming up to 10 companies.”

—

“Which 10 companies in e-commerce would appear on a serious evaluation shortlist?”

—

“Name 10 e-commerce companies suitable for a mid-sized organisation.”

—

“Which 10 e-commerce vendors are worth requesting a quote from?”

—

“Recommend 10 companies in e-commerce to follow.”

—

“Build a starter list of 10 companies to know in e-commerce.”

—

“Suggest 10 e-commerce companies for an industry briefing.”

—

“Which 10 e-commerce companies would you name in a sector overview for investors?”

—

“Which 10 companies give a useful cross-section of e-commerce today?”

—

“Give a ranked list of 10 companies in e-commerce for a general-interest reader.”

—

The full 24-prompt panel. “—” means the model did not name Amazon in that answer.

Head to head

Who the models name more often, side by side.

vs Walmart vs Alibaba vs Costco vs Nike

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Ranked either side

Retail, nearest on the index.

4 Walmart 87.5 12 Costco 83.0 14 Target 80.5 42 Alibaba 45.5 55 Inditex 32.5 59 LVMH 29.0

See all retail and consumer brands →

Questions about this score

What is Amazon's AI visibility score?

Amazon scores 87.0 out of 100 on the Fameproof index, ranked 5 of 120 companies, measured on 5 August 2026 across ChatGPT and Gemini.

Which AI model mentions Amazon most?

ChatGPT, at 89.0 out of 100, naming Amazon in 93% of the answers in its panel. The per-model breakdown is above.

How is Amazon's score measured?

With a panel of 24 category questions asked 4 times per model — never questions that name Amazon, because a prompt that names you guarantees a mention. The score combines how often it is named, how early in the answer, how much of the topic it covers, and how consistent the result is between repetitions. Full methodology.