Target
RetailFameproof index
73.1+1.9
Target
Retail average
Claude 4.5
+1.5
72.0
Mention rate69%
Avg. position2.6
Factual accuracy92%
SentimentNeutral
ChatGPT (GPT-5)
+1.6
72.2
Mention rate72%
Avg. position2.5
Factual accuracy92%
SentimentNeutral
Gemini 2.5
+2.6
75.1
Mention rate71%
Avg. position2.4
Factual accuracy95%
SentimentPositive
Prompt performance
Position when mentioned · 1,200 promptsPrompt
CL
GPT
GEM
“Cheapest supermarket for a weekly shop”
#2
#1
—
“Best retailer for household basics”
—
#3
#3
“Which chain has the best own-brand range”
#1
—
—
“Where to buy groceries online”
#2
#3
—
“Best value big-box retailer”
#3
#2
#3
A 5-prompt sample of the 1,200-prompt weekly panel.
Who wins the prompts Target loses
Most-cited sources
What the models lean on when they describe Target.
docs.target.comwikipedia.orgg2.comnews.ycombinator.comreddit.com/r/business
Is this you?
Get the full audit: every losing prompt, the exact answers, and the source changes that move the index.
Request an audit — $299