Hermès vs Target
Hermès leads Target by 1.4 points on the Fameproof index, and wins 2 of the three models. Measured across 1,200 prompts per model per week.
Hermès
Luxury goods
74.5/100
Rank 51 on the companies board
Target
Retail
73.1/100
Rank 58 on the companies board
Hermès
Per-model score
Target
74.0
Claude
72.0
75.3
ChatGPT
72.2
74.2
Gemini
75.1
30-day movement
+1.2
Change
+1.9
Last 7 runs
Answer quality
74%
Claude mention rate
69%
75%
ChatGPT mention rate
72%
75%
Gemini mention rate
71%
2.5
Claude avg. position
2.6
2.1
ChatGPT avg. position
2.5
2.6
Gemini avg. position
2.4
Both are ranked on the Company AI Visibility board. Lower average position is better — it means the model names them earlier in its answer.
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