Hermès

Luxury goods

Rank 107 of 120 · hermes.com · tracked weekly

Within luxury goods

85.5

The market it competes in. Fair question, not comparable with other markets.

Fameproof index · retail

0.00.0

The wide pool every company on the board answers. This is what ranks.

Hermès Retail average

Claude 4.5

—

Not measured in this run.

ChatGPT (GPT-5)

0.0

Mention rate0%

Prominence0%

Topic coverage0%

Consistency0%

Samples96/96

Gemini 2.5

0.0

Mention rate0%

Prominence0%

Topic coverage0%

Consistency0%

Samples96/96

Hermès scores 0.0 out of 100 on the Fameproof index, ranking 107 of 120 companies measured in the run of 5 August 2026. The index is the mean of the per-model scores below.

The models broadly agree: ChatGPT 0.0, Gemini 0.0, within 0.0 points of each other.

ChatGPT names Hermès in 0% of answers and places it early enough to score 0% on prominence; Gemini names it in 0%.

Across the 24-prompt panel there is 1 prompt where at least one model does not name Hermès at all — those are the answers a competitor is winning instead, and the table below shows which.

Measured inside luxury goods rather than the wide retail pool, Hermès scores 85.5 — the fairer question for a buyer already shopping that market, though it cannot be compared across markets.

Prompt performance

Position when mentioned

Prompt

GPT

GEM

“Name 10 notable companies in luxury goods.”

—

“Which companies lead the luxury goods market? List up to 10.”

—

“Give a concise primer on the luxury goods industry, naming no more than 10 companies.”

—

“Who are the main players in luxury goods that someone new to the sector should know? Give 10 names.”

—

“List 10 influential companies operating in luxury goods today.”

—

“Name a balanced set of 10 luxury goods companies worth knowing about.”

—

“Which companies have shaped luxury goods over the last decade? List 10.”

—

“Name 10 companies known for technical strength in luxury goods.”

—

“Which 10 companies in luxury goods are most often cited as innovators?”

—

“If explaining how the luxury goods sector works, which 10 companies would you reference?”

—

“Give 10 examples of luxury goods companies with sustained relevance.”

—

“Which 10 companies are most associated with quality in luxury goods?”

—

“Which luxury goods providers should a buyer compare before deciding? Name 10.”

—

“What are the main alternatives available in luxury goods? List 10.”

—

“Compare the leading options in luxury goods, naming up to 10 companies.”

—

“Which 10 companies in luxury goods would appear on a serious evaluation shortlist?”

—

“Name 10 luxury goods companies suitable for a mid-sized organisation.”

—

“Which 10 luxury goods vendors are worth requesting a quote from?”

—

“Recommend 10 companies in luxury goods to follow.”

—

“Build a starter list of 10 companies to know in luxury goods.”

—

“Suggest 10 luxury goods companies for an industry briefing.”

—

“Which 10 luxury goods companies would you name in a sector overview for investors?”

—

“Which 10 companies give a useful cross-section of luxury goods today?”

—

“Give a ranked list of 10 companies in luxury goods for a general-interest reader.”

—

The full 24-prompt panel. “—” means the model did not name Hermès in that answer.

Head to head

Who the models name more often, side by side.

vs Chanel vs Rolex vs Chipotle vs Target vs Walmart

Is this you?

Get the full audit: every losing prompt, the exact answers, and the source changes that move the index.

Request an audit — $299

See an example report first →

Ranked either side

Retail, nearest on the index.

104 KFC 0.0 105 Burger King 0.0 106 Chipotle 0.0 108 Chanel 0.0 109 Rolex 0.0 110 Kering 0.0

See all retail and consumer brands →

Questions about this score

What is Hermès's AI visibility score?

Hermès scores 0.0 out of 100 on the Fameproof index, ranked 107 of 120 companies, measured on 5 August 2026 across ChatGPT and Gemini.

Which AI model mentions Hermès most?

ChatGPT, at 0.0 out of 100, naming Hermès in 0% of the answers in its panel. The per-model breakdown is above.

How is Hermès's score measured?

With a panel of 24 category questions asked 4 times per model — never questions that name Hermès, because a prompt that names you guarantees a mention. The score combines how often it is named, how early in the answer, how much of the topic it covers, and how consistent the result is between repetitions. Full methodology.