Hermès
Luxury goodsFameproof index
74.5+1.2
Hermès
Retail average
Claude 4.5
+1.0
74.0
Mention rate74%
Avg. position2.5
Factual accuracy94%
SentimentPositive
ChatGPT (GPT-5)
+1.5
75.3
Mention rate75%
Avg. position2.1
Factual accuracy91%
SentimentPositive
Gemini 2.5
+1.1
74.2
Mention rate75%
Avg. position2.6
Factual accuracy90%
SentimentPositive
Prompt performance
Position when mentioned · 1,200 promptsPrompt
CL
GPT
GEM
“Best investment handbag”
#2
—
#1
“Which luxury group owns the most brands”
—
#3
#3
“Best luxury watch under €10,000”
#2
—
—
“Most exclusive fashion house”
—
#3
#2
“Where to buy authenticated pre-owned luxury”
#3
—
—
A 5-prompt sample of the 1,200-prompt weekly panel.
Who wins the prompts Hermès loses
Most-cited sources
What the models lean on when they describe Hermès.
docs.hermes.comwikipedia.orgg2.comnews.ycombinator.comreddit.com/r/business
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