Rolex
Luxury goodsFameproof index
75.3−1.1
Rolex
Retail average
Claude 4.5
−1.1
75.2
Mention rate72%
Avg. position2.2
Factual accuracy94%
SentimentPositive
ChatGPT (GPT-5)
−1.6
73.9
Mention rate71%
Avg. position2.3
Factual accuracy92%
SentimentNeutral
Gemini 2.5
−0.6
76.8
Mention rate74%
Avg. position2.0
Factual accuracy93%
SentimentPositive
Prompt performance
Position when mentioned · 1,200 promptsPrompt
CL
GPT
GEM
“Best investment handbag”
#1
—
#2
“Which luxury group owns the most brands”
#4
#1
#1
“Best luxury watch under €10,000”
—
#3
#3
“Most exclusive fashion house”
#2
—
#2
“Where to buy authenticated pre-owned luxury”
#2
—
#3
A 5-prompt sample of the 1,200-prompt weekly panel.
Who wins the prompts Rolex loses
Most-cited sources
What the models lean on when they describe Rolex.
docs.rolex.comwikipedia.orgg2.comnews.ycombinator.comreddit.com/r/business
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