Kering
Luxury goodsFameproof index
64.2+0.6
Kering
Retail average
Claude 4.5
+0.8
64.9
Mention rate67%
Avg. position2.8
Factual accuracy92%
SentimentNeutral
ChatGPT (GPT-5)
+0.6
64.3
Mention rate62%
Avg. position3.0
Factual accuracy89%
SentimentNeutral
Gemini 2.5
+0.3
63.4
Mention rate65%
Avg. position3.0
Factual accuracy90%
SentimentNeutral
Prompt performance
Position when mentioned · 1,200 promptsPrompt
CL
GPT
GEM
“Best investment handbag”
—
#3
#1
“Which luxury group owns the most brands”
#2
#3
#2
“Best luxury watch under €10,000”
#3
#3
#4
“Most exclusive fashion house”
#2
#4
—
“Where to buy authenticated pre-owned luxury”
#3
#3
—
A 5-prompt sample of the 1,200-prompt weekly panel.
Who wins the prompts Kering loses
Most-cited sources
What the models lean on when they describe Kering.
docs.kering.comwikipedia.orgg2.comnews.ycombinator.comreddit.com/r/business
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