Which retail brands AI models name most
23 retail and consumer brands · measured 5 August 2026 · Claude 4.5, ChatGPT (GPT-5), Gemini 2.5
Ranked on the broad index — every company here answered the same wide question, which is what makes these comparable. Each entity page also carries its score within its own market. Bars are scaled to the 0–91 range shown, not to 0.
This board ranks 23 retail and consumer brands by how often ChatGPT and Gemini name them in answers to category questions that never mention them by name. Every score comes from the run of 5 August 2026; the prompt-by-prompt evidence behind each one is published on that company's own page.
Leading today: Walmart (87.5), Amazon (87.0), Costco (83.0). 9 of the 23 were not named once across the panel. A zero here does not mean obscure — it means that when the question is broad, the models reach for someone else every time. The largest recent move belongs to Starbucks at +9.0.
A high score does not mean a company is better, bigger or more famous — it means the models reach for it first when asked a broad question, which is what this index measures and all it measures.
Rankings by category
Not on this board?
We run the same panel against your category and send back the full audit — the prompts you lose, who wins them, and the sources the models cite instead of you.