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Shopify

Shopify

E-commerce
Rank 79 of 186 · shopify.com · tracked weekly
Within e-commerce
86.3
The market it competes in. Fair question, not comparable with other markets.
Fameproof index · retail
22.7−0.3
The wide pool every company on the board answers. This is what ranks.
Shopify Retail average
Claude
21.0
Mention rate10%
Prominence6%
Topic coverage50%
Consistency72%
Samples96/96
ChatGPT
26.0
Mention rate22%
Prominence7%
Topic coverage50%
Consistency66%
Samples96/96
Gemini
21.0
Mention rate10%
Prominence5%
Topic coverage50%
Consistency74%
Samples96/96

Prompt performance

Position when mentioned · grouped by stage
Prompt
CL
GPT
GEM
Named first
OverviewWho the models name when asked about the field · named in 6 of 6
“Name 10 notable companies in e-commerce.”
#4
#4
#3
Amazon
“Which companies lead the e-commerce market? List up to 10.”
#6
#6
#5
Amazon
“Give a concise primer on the e-commerce industry, naming no more than 10 companies.”
#4
named
#3
Amazon
“Who are the main players in e-commerce that someone new to the sector should know? Give 10 names.”
#4
#4
#3
Amazon
“List 10 influential companies operating in e-commerce today.”
#3
#4
#4
Amazon
“Name a balanced set of 10 e-commerce companies worth knowing about.”
#3
#3
#3
Locked
ReputationWho they credit with shaping it · named in 6 of 6
“Which companies have shaped e-commerce over the last decade? List 10.”
#3
#3
#3
Locked
“Name 10 companies known for technical strength in e-commerce.”
#2
#2
#2
Locked
“Which 10 companies in e-commerce are most often cited as innovators?”
#3
#3
#3
Locked
“If explaining how the e-commerce sector works, which 10 companies would you reference?”
#3
#2
#3
Locked
“Give 10 examples of e-commerce companies with sustained relevance.”
#4
#5
#7
Locked
“Which 10 companies are most associated with quality in e-commerce?”
#2
#3
#6
Locked
ShortlistWho they put in front of a buyer comparing options · named in 6 of 6
“Which e-commerce providers should a buyer compare before deciding? Name 10.”
#1
#1
#1
Locked
“What are the main alternatives available in e-commerce? List 10.”
#4
—
#1
Locked
“Compare the leading options in e-commerce, naming up to 10 companies.”
#2
named
#2
Locked
“Which 10 companies in e-commerce would appear on a serious evaluation shortlist?”
#2
#3
#3
Locked
“Name 10 e-commerce companies suitable for a mid-sized organisation.”
#1
#1
#1
Locked
“Which 10 e-commerce vendors are worth requesting a quote from?”
#1
#1
#1
Locked
RecommendationWho they tell the reader to pick or follow · named in 6 of 6
“Recommend 10 companies in e-commerce to follow.”
#2
#2
#2
Locked
“Build a starter list of 10 companies to know in e-commerce.”
#2
#2
#3
Locked
“Suggest 10 e-commerce companies for an industry briefing.”
#4
#3
#4
Locked
“Which 10 e-commerce companies would you name in a sector overview for investors?”
#3
#4
#4
Locked
“Which 10 companies give a useful cross-section of e-commerce today?”
#3
#3
#2
Locked
“Give a ranked list of 10 companies in e-commerce for a general-interest reader.”
#6
#3
#4
Locked
Who was named first on the other 19 prompts — and what each model said instead of Shopify — is in the audit. Unlock the full table
The full 24-prompt panel. “—” means the model did not name Shopify in that answer. “Named first” is the tracked entity placed highest across the models.

Head to head

Who the models name more often, side by side.

vs eBayvs Nikevs LVMHvs Costcovs IKEAvs Lidl

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What the models cite in retail

The pages the models lean on when they answer — and the ones naming a competitor instead of Shopify.

In the auditSee a worked example →

Ranked either side

Retail, nearest on the index.

56 Inditex 39.0 58 IKEA 34.3 66 Nike 30.0 86 LVMH 18.3 89 Lululemon 16.3 93 Starbucks 14.0
See all retail and consumer brands →

What the numbers say

Shopify scores 22.7 out of 100 on the Fameproof index, ranking 79 of 186 companies measured in the run of 26 October 2026. The index is the mean of the per-model scores below.

Visibility is uneven across models: ChatGPT scores it 26.0 while Gemini scores it 21.0, a gap of 5.0 points. A brand that is strong on one model and weak on another has a different problem from one that is mid-table everywhere.

ChatGPT names Shopify in 22% of answers and places it early enough to score 7% on prominence; Gemini names it in 10%.

Across the 24-prompt panel there is 1 prompt where at least one model does not name Shopify at all — those are the answers a competitor is winning instead, and the prompt table above shows which.

Measured inside e-commerce rather than the wide retail pool, Shopify scores 86.3 — the fairer question for a buyer already shopping that market, though it cannot be compared across markets.

Questions about this score

What is Shopify's AI visibility score?

Shopify scores 22.7 out of 100 on the Fameproof index, ranked 79 of 186 companies, measured on 26 October 2026 across Claude and ChatGPT and Gemini.

Which AI model mentions Shopify most?

ChatGPT, at 26.0 out of 100, naming Shopify in 22% of the answers in its panel. The per-model breakdown is above.

How is Shopify's score measured?

With a panel of 24 category questions asked 4 times per model — never questions that name Shopify, because a prompt that names you guarantees a mention. The score combines how often it is named, how early in the answer, how much of the topic it covers, and how consistent the result is between repetitions. Full methodology.