LVMH

Luxury goods

Rank 59 of 120 · lvmh.com · tracked weekly

Within luxury goods

92.5

The market it competes in. Fair question, not comparable with other markets.

Fameproof index · retail

29.0−1.5

The wide pool every company on the board answers. This is what ranks.

LVMH Retail average

Claude 4.5

—

Not measured in this run.

ChatGPT (GPT-5)

18.0

Mention rate3%

Prominence0%

Topic coverage50%

Consistency89%

Samples96/96

Gemini 2.5

40.0

Mention rate34%

Prominence13%

Topic coverage100%

Consistency60%

Samples96/96

LVMH scores 29.0 out of 100 on the Fameproof index, ranking 59 of 120 companies measured in the run of 5 August 2026. The index is the mean of the per-model scores below.

Visibility is uneven across models: Gemini scores it 40.0 while ChatGPT scores it 18.0, a gap of 22.0 points. A brand that is strong on one model and weak on another has a different problem from one that is mid-table everywhere.

Gemini names LVMH in 34% of answers and places it early enough to score 13% on prominence; ChatGPT names it in 3%.

Across the 24-prompt panel there is 1 prompt where at least one model does not name LVMH at all — those are the answers a competitor is winning instead, and the table below shows which.

Measured inside luxury goods rather than the wide retail pool, LVMH scores 92.5 — the fairer question for a buyer already shopping that market, though it cannot be compared across markets.

Prompt performance

Position when mentioned

Prompt

GPT

GEM

“Name 10 notable companies in luxury goods.”

—

“Which companies lead the luxury goods market? List up to 10.”

—

“Give a concise primer on the luxury goods industry, naming no more than 10 companies.”

—

“Who are the main players in luxury goods that someone new to the sector should know? Give 10 names.”

—

“List 10 influential companies operating in luxury goods today.”

—

“Name a balanced set of 10 luxury goods companies worth knowing about.”

—

“Which companies have shaped luxury goods over the last decade? List 10.”

—

“Name 10 companies known for technical strength in luxury goods.”

—

“Which 10 companies in luxury goods are most often cited as innovators?”

—

“If explaining how the luxury goods sector works, which 10 companies would you reference?”

—

“Give 10 examples of luxury goods companies with sustained relevance.”

—

“Which 10 companies are most associated with quality in luxury goods?”

—

“Which luxury goods providers should a buyer compare before deciding? Name 10.”

—

“What are the main alternatives available in luxury goods? List 10.”

—

“Compare the leading options in luxury goods, naming up to 10 companies.”

—

“Which 10 companies in luxury goods would appear on a serious evaluation shortlist?”

—

“Name 10 luxury goods companies suitable for a mid-sized organisation.”

—

“Which 10 luxury goods vendors are worth requesting a quote from?”

—

“Recommend 10 companies in luxury goods to follow.”

—

“Build a starter list of 10 companies to know in luxury goods.”

—

“Suggest 10 luxury goods companies for an industry briefing.”

—

“Which 10 luxury goods companies would you name in a sector overview for investors?”

—

“Which 10 companies give a useful cross-section of luxury goods today?”

—

“Give a ranked list of 10 companies in luxury goods for a general-interest reader.”

—

The full 24-prompt panel. “—” means the model did not name LVMH in that answer.

Head to head

Who the models name more often, side by side.

vs Kering vs Inditex vs Nike vs McDonald's vs Shopify

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Ranked either side

Retail, nearest on the index.

14 Target 80.5 42 Alibaba 45.5 55 Inditex 32.5 62 Nike 27.5 64 IKEA 25.0 65 Shopify 22.5

See all retail and consumer brands →

Questions about this score

What is LVMH's AI visibility score?

LVMH scores 29.0 out of 100 on the Fameproof index, ranked 59 of 120 companies, measured on 5 August 2026 across ChatGPT and Gemini.

Which AI model mentions LVMH most?

Gemini, at 40.0 out of 100, naming LVMH in 34% of the answers in its panel. The per-model breakdown is above.

How is LVMH's score measured?

With a panel of 24 category questions asked 4 times per model — never questions that name LVMH, because a prompt that names you guarantees a mention. The score combines how often it is named, how early in the answer, how much of the topic it covers, and how consistent the result is between repetitions. Full methodology.