LVMH
Luxury goodsFameproof index
66.0+0.7
LVMH
Retail average
Claude 4.5
+0.5
65.4
Mention rate67%
Avg. position2.6
Factual accuracy93%
SentimentNeutral
ChatGPT (GPT-5)
+1.0
66.8
Mention rate65%
Avg. position2.9
Factual accuracy92%
SentimentNeutral
Gemini 2.5
+0.6
65.8
Mention rate67%
Avg. position3.0
Factual accuracy93%
SentimentNeutral
Prompt performance
Position when mentioned · 1,200 promptsPrompt
CL
GPT
GEM
“Best investment handbag”
#1
#1
#2
“Which luxury group owns the most brands”
#3
—
#3
“Best luxury watch under €10,000”
#1
#2
#2
“Most exclusive fashion house”
#1
#2
—
“Where to buy authenticated pre-owned luxury”
#1
—
#2
A 5-prompt sample of the 1,200-prompt weekly panel.
Who wins the prompts LVMH loses
Most-cited sources
What the models lean on when they describe LVMH.
docs.lvmh.comwikipedia.orgg2.comnews.ycombinator.comreddit.com/r/business
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