LVMH

Luxury goods

Rank 86 of 186 · lvmh.com · tracked weekly

Within luxury goods

90.7

The market it competes in. Fair question, not comparable with other markets.

Fameproof index · retail

18.3+1.6

The wide pool every company on the board answers. This is what ranks.

LVMH Retail average

Claude

0.0

Mention rate0%

Prominence0%

Topic coverage0%

Consistency0%

Samples96/96

ChatGPT

29.0

Mention rate13%

Prominence2%

Topic coverage100%

Consistency80%

Samples96/96

Gemini

26.0

Mention rate15%

Prominence4%

Topic coverage75%

Consistency70%

Samples96/96

Prompt performance

Position when mentioned · grouped by stage

Prompt

GPT

GEM

Named first

OverviewWho the models name when asked about the field · named in 6 of 6

“Name 10 notable companies in luxury goods.”

This one

“Which companies lead the luxury goods market? List up to 10.”

This one

“Give a concise primer on the luxury goods industry, naming no more than 10 companies.”

named

This one

“Who are the main players in luxury goods that someone new to the sector should know? Give 10 names.”

This one

“List 10 influential companies operating in luxury goods today.”

This one

“Name a balanced set of 10 luxury goods companies worth knowing about.”

ReputationWho they credit with shaping it · named in 6 of 6

“Which companies have shaped luxury goods over the last decade? List 10.”

“Name 10 companies known for technical strength in luxury goods.”

—

“Which 10 companies in luxury goods are most often cited as innovators?”

“If explaining how the luxury goods sector works, which 10 companies would you reference?”

“Give 10 examples of luxury goods companies with sustained relevance.”

“Which 10 companies are most associated with quality in luxury goods?”

ShortlistWho they put in front of a buyer comparing options · named in 6 of 6

“Which luxury goods providers should a buyer compare before deciding? Name 10.”

“What are the main alternatives available in luxury goods? List 10.”

—

“Compare the leading options in luxury goods, naming up to 10 companies.”

named

“Which 10 companies in luxury goods would appear on a serious evaluation shortlist?”

“Name 10 luxury goods companies suitable for a mid-sized organisation.”

“Which 10 luxury goods vendors are worth requesting a quote from?”

—

RecommendationWho they tell the reader to pick or follow · named in 6 of 6

“Recommend 10 companies in luxury goods to follow.”

“Build a starter list of 10 companies to know in luxury goods.”

“Suggest 10 luxury goods companies for an industry briefing.”

“Which 10 luxury goods companies would you name in a sector overview for investors?”

“Which 10 companies give a useful cross-section of luxury goods today?”

“Give a ranked list of 10 companies in luxury goods for a general-interest reader.”

Who was named first on the other 19 prompts — and what each model said instead of LVMH — is in the audit. Unlock the full table

The full 24-prompt panel. “—” means the model did not name LVMH in that answer. “Named first” is the tracked entity placed highest across the models.

Head to head

Who the models name more often, side by side.

vs Kering vs Shopify vs Lululemon vs IKEA vs Inditex vs Lidl

Is this you?

Get the full audit: every losing prompt, the exact answers, and the source changes that move the index.

Request an audit — $299 Or check one customer question free, in seconds →

See an example report first →

What the models cite in retail

The pages the models lean on when they answer — and the ones naming a competitor instead of LVMH.

In the auditSee a worked example →

Ranked either side

Retail, nearest on the index.

58 IKEA 34.3 66 Nike 30.0 79 Shopify 22.7 89 Lululemon 16.3 93 Starbucks 14.0 100 eBay 11.0

See all retail and consumer brands →

What the numbers say

LVMH scores 18.3 out of 100 on the Fameproof index, ranking 86 of 186 companies measured in the run of 26 October 2026. The index is the mean of the per-model scores below.

Visibility is uneven across models: ChatGPT scores it 29.0 while Claude scores it 0.0, a gap of 29.0 points. A brand that is strong on one model and weak on another has a different problem from one that is mid-table everywhere.

ChatGPT names LVMH in 13% of answers and places it early enough to score 2% on prominence; Claude names it in 0%.

Across the 24-prompt panel there are 3 prompts where at least one model does not name LVMH at all — those are the answers a competitor is winning instead, and the prompt table above shows which.

Measured inside luxury goods rather than the wide retail pool, LVMH scores 90.7 — the fairer question for a buyer already shopping that market, though it cannot be compared across markets.

Questions about this score

What is LVMH's AI visibility score?

LVMH scores 18.3 out of 100 on the Fameproof index, ranked 86 of 186 companies, measured on 26 October 2026 across Claude and ChatGPT and Gemini.

Which AI model mentions LVMH most?

ChatGPT, at 29.0 out of 100, naming LVMH in 13% of the answers in its panel. The per-model breakdown is above.

How is LVMH's score measured?

With a panel of 24 category questions asked 4 times per model — never questions that name LVMH, because a prompt that names you guarantees a mention. The score combines how often it is named, how early in the answer, how much of the topic it covers, and how consistent the result is between repetitions. Full methodology.