Starbucks

Restaurants

Rank 84 of 120 · starbucks.com · tracked weekly

Within the restaurant industry

71.5

The market it competes in. Fair question, not comparable with other markets.

Fameproof index · retail

9.0+9.0

The wide pool every company on the board answers. This is what ranks.

Starbucks Retail average

Claude 4.5

—

Not measured in this run.

ChatGPT (GPT-5)

18.0

Mention rate2%

Prominence1%

Topic coverage50%

Consistency93%

Samples96/96

Gemini 2.5

0.0

Mention rate0%

Prominence0%

Topic coverage0%

Consistency0%

Samples96/96

Starbucks scores 9.0 out of 100 on the Fameproof index, ranking 84 of 120 companies measured in the run of 5 August 2026. The index is the mean of the per-model scores below.

Visibility is uneven across models: ChatGPT scores it 18.0 while Gemini scores it 0.0, a gap of 18.0 points. A brand that is strong on one model and weak on another has a different problem from one that is mid-table everywhere.

ChatGPT names Starbucks in 2% of answers and places it early enough to score 1% on prominence; Gemini names it in 0%.

Across the 24-prompt panel there are 5 prompts where at least one model does not name Starbucks at all — those are the answers a competitor is winning instead, and the table below shows which.

Measured inside the restaurant industry rather than the wide retail pool, Starbucks scores 71.5 — the fairer question for a buyer already shopping that market, though it cannot be compared across markets.

Prompt performance

Position when mentioned

Prompt

GPT

GEM

“Name 10 notable companies in the restaurant industry.”

—

“Which companies lead the the restaurant industry market? List up to 10.”

—

“Give a concise primer on the the restaurant industry industry, naming no more than 10 companies.”

—

“Who are the main players in the restaurant industry that someone new to the sector should know? Give 10 names.”

—

“List 10 influential companies operating in the restaurant industry today.”

—

“Name a balanced set of 10 the restaurant industry companies worth knowing about.”

—

“Which companies have shaped the restaurant industry over the last decade? List 10.”

—

“Name 10 companies known for technical strength in the restaurant industry.”

—

“Which 10 companies in the restaurant industry are most often cited as innovators?”

—

“If explaining how the the restaurant industry sector works, which 10 companies would you reference?”

—

“Give 10 examples of the restaurant industry companies with sustained relevance.”

—

“Which 10 companies are most associated with quality in the restaurant industry?”

—

“Which the restaurant industry providers should a buyer compare before deciding? Name 10.”

—

“What are the main alternatives available in the restaurant industry? List 10.”

—

“Compare the leading options in the restaurant industry, naming up to 10 companies.”

—

“Which 10 companies in the restaurant industry would appear on a serious evaluation shortlist?”

—

“Name 10 the restaurant industry companies suitable for a mid-sized organisation.”

—

“Which 10 the restaurant industry vendors are worth requesting a quote from?”

—

“Recommend 10 companies in the restaurant industry to follow.”

—

“Build a starter list of 10 companies to know in the restaurant industry.”

—

“Suggest 10 the restaurant industry companies for an industry briefing.”

—

“Which 10 the restaurant industry companies would you name in a sector overview for investors?”

—

“Which 10 companies give a useful cross-section of the restaurant industry today?”

—

“Give a ranked list of 10 companies in the restaurant industry for a general-interest reader.”

—

The full 24-prompt panel. “—” means the model did not name Starbucks in that answer.

Head to head

Who the models name more often, side by side.

vs McDonald's vs eBay vs H&M vs Adidas vs Chanel vs Shopify

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Ranked either side

Retail, nearest on the index.

65 Shopify 22.5 69 Lidl 19.0 72 eBay 17.0 89 H&M 7.0 92 McDonald's 0.0 94 Adidas 0.0

See all retail and consumer brands →

Questions about this score

What is Starbucks's AI visibility score?

Starbucks scores 9.0 out of 100 on the Fameproof index, ranked 84 of 120 companies, measured on 5 August 2026 across ChatGPT and Gemini.

Which AI model mentions Starbucks most?

ChatGPT, at 18.0 out of 100, naming Starbucks in 2% of the answers in its panel. The per-model breakdown is above.

How is Starbucks's score measured?

With a panel of 24 category questions asked 4 times per model — never questions that name Starbucks, because a prompt that names you guarantees a mention. The score combines how often it is named, how early in the answer, how much of the topic it covers, and how consistent the result is between repetitions. Full methodology.