H&M

Retail

Rank 117 of 186 · hm.com · tracked weekly

Fameproof index · retail

4.7−2.6

The wide pool every company on the board answers. This is what ranks.

H&M Retail average

Claude

0.0

Mention rate0%

Prominence0%

Topic coverage0%

Consistency0%

Samples96/96

ChatGPT

14.0

Mention rate3%

Prominence1%

Topic coverage25%

Consistency85%

Samples96/96

Gemini

0.0

Mention rate0%

Prominence0%

Topic coverage0%

Consistency0%

Samples96/96

Prompt performance

Position when mentioned · grouped by stage

Prompt

GPT

GEM

Named first

OverviewWho the models name when asked about the field · named in 0 of 6

“Name 10 notable companies in retail.”

—

Walmart

“Which companies lead the retail market? List up to 10.”

—

Walmart

“Give a concise primer on the retail industry, naming no more than 10 companies.”

—

Walmart

“Who are the main players in retail that someone new to the sector should know? Give 10 names.”

—

Walmart

“List 10 influential companies operating in retail today.”

—

Walmart

“Name a balanced set of 10 retail companies worth knowing about.”

—

ReputationWho they credit with shaping it · named in 0 of 6

“Which companies have shaped retail over the last decade? List 10.”

—

“Name 10 companies known for technical strength in retail.”

—

“Which 10 companies in retail are most often cited as innovators?”

—

“If explaining how the retail sector works, which 10 companies would you reference?”

—

“Give 10 examples of retail companies with sustained relevance.”

—

“Which 10 companies are most associated with quality in retail?”

—

ShortlistWho they put in front of a buyer comparing options · named in 1 of 6

“Which retail providers should a buyer compare before deciding? Name 10.”

—

“What are the main alternatives available in retail? List 10.”

—

“Compare the leading options in retail, naming up to 10 companies.”

—

“Which 10 companies in retail would appear on a serious evaluation shortlist?”

—

“Name 10 retail companies suitable for a mid-sized organisation.”

—

“Which 10 retail vendors are worth requesting a quote from?”

—

RecommendationWho they tell the reader to pick or follow · named in 0 of 6

“Recommend 10 companies in retail to follow.”

—

“Build a starter list of 10 companies to know in retail.”

—

“Suggest 10 retail companies for an industry briefing.”

—

“Which 10 retail companies would you name in a sector overview for investors?”

—

“Which 10 companies give a useful cross-section of retail today?”

—

“Give a ranked list of 10 companies in retail for a general-interest reader.”

—

Who was named first on the other 19 prompts — and what each model said instead of H&M — is in the audit. Unlock the full table

The full 24-prompt panel. “—” means the model did not name H&M in that answer. “Named first” is the tracked entity placed highest across the models.

Head to head

Who the models name more often, side by side.

vs Inditex vs Lidl vs McDonald's vs eBay vs Kering vs Starbucks

Is this you?

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See an example report first →

What the models cite in retail

The pages the models lean on when they answer — and the ones naming a competitor instead of H&M.

In the auditSee a worked example →

Ranked either side

Retail, nearest on the index.

93 Starbucks 14.0 100 eBay 11.0 101 Lidl 11.0 122 McDonald's 0.0 124 Adidas 0.0 132 KFC 0.0

See all retail and consumer brands →

What the numbers say

H&M scores 4.7 out of 100 on the Fameproof index, ranking 117 of 186 companies measured in the run of 26 October 2026. The index is the mean of the per-model scores below.

Visibility is uneven across models: ChatGPT scores it 14.0 while Gemini scores it 0.0, a gap of 14.0 points. A brand that is strong on one model and weak on another has a different problem from one that is mid-table everywhere.

ChatGPT names H&M in 3% of answers and places it early enough to score 1% on prominence; Gemini names it in 0%.

Across the 24-prompt panel there are 24 prompts where at least one model does not name H&M at all — those are the answers a competitor is winning instead, and the prompt table above shows which.

Questions about this score

What is H&M's AI visibility score?

H&M scores 4.7 out of 100 on the Fameproof index, ranked 117 of 186 companies, measured on 26 October 2026 across Claude and ChatGPT and Gemini.

Which AI model mentions H&M most?

ChatGPT, at 14.0 out of 100, naming H&M in 3% of the answers in its panel. The per-model breakdown is above.

How is H&M's score measured?

With a panel of 24 category questions asked 4 times per model — never questions that name H&M, because a prompt that names you guarantees a mention. The score combines how often it is named, how early in the answer, how much of the topic it covers, and how consistent the result is between repetitions. Full methodology.