Lidl vs H&M

Lidl leads H&M by 9.5 points on the Fameproof index, and wins 1 of the three models. Measured across 96 prompts per model per week.

Lidl
Retail
16.5/100
Rank 71 on the companies board
H&M
Retail
7.0/100
Rank 89 on the companies board
Lidl
Per-model score
H&M
Claude
14.0
ChatGPT
14.0
19.0
Gemini
0.0
30-day movement
−2.5
Change
+7.0
Last 7 runs
Answer quality
undefined%
Claude mention rate
undefined%
1%
ChatGPT mention rate
3%
6%
Gemini mention rate
0%
undefined%
Claude prominence
undefined%
0%
ChatGPT prominence
0%
4%
Gemini prominence
0%

Both are ranked on the Company AI Visibility board. Prominence reflects how early in an answer the model names them; mention rate is how often it names them at all.

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