Football club AI visibility ranking

25 clubs · measured 26 October 2026 · Claude, ChatGPT, Gemini

Ranked on the broad index — every club here answered the same wide question, which is what makes these comparable. Each entity page also carries its score within its own market. Bars are scaled to the 0–86 range shown, not to 0.

This board ranks 25 clubs by how often Claude and ChatGPT and Gemini name them in answers to category questions that never mention them by name. Every score comes from the run of 26 October 2026; the prompt-by-prompt evidence behind each one is published on that club's own page.

Leading today: Real Madrid (83.7), Liverpool (75.3), Bayern Munich (72.7). 3 of the 25 were not named once across the panel. A zero here does not mean obscure — it means that when the question is broad, the models reach for someone else every time. The largest recent move belongs to Olympique Lyonnais at −4.7.

A high score does not mean a club is better, bigger or more famous — it means the models reach for it first when asked a broad question, which is what this index measures and all it measures.

Sort: Index ↓
Rank
Club
CLAUDE
CHATGPT
GEMINI
30-day trend
Index / 100
1
Real Madrid
La Liga
CLAUDE
86.0
CHATGPT
81.0
GEMINI
84.0
−0.6
83.7/100
2
Liverpool
Premier League
CLAUDE
75.0
CHATGPT
80.0
GEMINI
71.0
+0.3
75.3/100
3
Bayern Munich
Bundesliga
CLAUDE
74.0
CHATGPT
75.0
GEMINI
69.0
+1.0
72.7/100
4
Manchester United
Premier League
CLAUDE
65.0
CHATGPT
61.0
GEMINI
59.0
0.0
61.7/100
5
Juventus
Serie A
CLAUDE
63.0
CHATGPT
48.0
GEMINI
56.0
−0.6
55.7/100
6
Paris Saint-Germain
Ligue 1
CLAUDE
51.0
CHATGPT
55.0
GEMINI
58.0
0.0
54.7/100
7
Manchester City
Premier League
CLAUDE
46.0
CHATGPT
57.0
GEMINI
58.0
+1.0
53.7/100
8
Arsenal
Premier League
CLAUDE
51.0
CHATGPT
51.0
GEMINI
42.0
−2.0
48.0/100
9
AC Milan
Serie A
CLAUDE
50.0
CHATGPT
39.0
GEMINI
40.0
−1.0
43.0/100
10
Ajax
Eredivisie
CLAUDE
40.0
CHATGPT
38.0
GEMINI
35.0
0.0
37.7/100
11
Chelsea
Premier League
CLAUDE
33.0
CHATGPT
34.0
GEMINI
22.0
+2.7
29.7/100
12
Borussia Dortmund
Bundesliga
CLAUDE
29.0
CHATGPT
34.0
GEMINI
23.0
−0.6
28.7/100
13
FC Barcelona
La Liga
CLAUDE
25.0
CHATGPT
35.0
GEMINI
20.0
−1.3
26.7/100
14
Inter Milan
Serie A
CLAUDE
17.0
CHATGPT
28.0
GEMINI
30.0
−2.0
25.0/100
15
Celtic
Scottish Premiership
CLAUDE
22.0
CHATGPT
29.0
GEMINI
24.0
+1.3
25.0/100
16
Atlético Madrid
La Liga
CLAUDE
15.0
CHATGPT
27.0
GEMINI
15.0
−0.7
19.0/100
17
Rangers
Scottish Premiership
CLAUDE
19.0
CHATGPT
14.0
GEMINI
14.0
+1.7
15.7/100
18
Galatasaray
Süper Lig
CLAUDE
15.0
CHATGPT
15.0
GEMINI
14.0
+0.7
14.7/100
19
Olympique de Marseille
Ligue 1
CLAUDE
15.0
CHATGPT
14.0
GEMINI
14.0
0.0
14.3/100
20
SSC Napoli
Serie A
CLAUDE
0.0
CHATGPT
0.0
GEMINI
15.0
0.0
5.0/100
21
Tottenham Hotspur
Premier League
CLAUDE
0.0
CHATGPT
14.0
GEMINI
0.0
0.0
4.7/100
22
AS Roma
Serie A
CLAUDE
0.0
CHATGPT
0.0
GEMINI
14.0
0.0
4.7/100
23
SL Benfica
Primeira Liga
CLAUDE
0.0
CHATGPT
0.0
GEMINI
0.0
0.0
0.0/100
24
FC Porto
Primeira Liga
CLAUDE
0.0
CHATGPT
0.0
GEMINI
0.0
0.0
0.0/100
25
Olympique Lyonnais
Ligue 1
CLAUDE
0.0
CHATGPT
0.0
GEMINI
0.0
−4.7
0.0/100
—
Your company
Not tracked yet · get your index
CLAUDE
—
CHATGPT
—
GEMINI
—
Run an audit →
—
All 25 clubs shown

Rankings by category

Not on this board?

We run the same panel against your category and send back the full audit — the prompts you lose, who wins them, and the sources the models cite instead of you.