Borussia Dortmund

Bundesliga

Rank 14 of 25 · bvb.de · tracked weekly

Fameproof index · football

34.0

The wide pool every club on the board answers. This is what ranks.

Borussia Dortmund Bundesliga average

Claude 4.5

—

Not measured in this run.

ChatGPT (GPT-5)

39.0

Mention rate31%

Prominence12%

Topic coverage100%

Consistency61%

Samples96/96

Gemini 2.5

29.0

Mention rate18%

Prominence12%

Topic coverage75%

Consistency63%

Samples96/96

Borussia Dortmund scores 34.0 out of 100 on the Fameproof index, ranking 14 of 25 clubs measured in the run of 5 August 2026. The index is the mean of the per-model scores below.

Visibility is uneven across models: ChatGPT scores it 39.0 while Gemini scores it 29.0, a gap of 10.0 points. A brand that is strong on one model and weak on another has a different problem from one that is mid-table everywhere.

ChatGPT names Borussia Dortmund in 31% of answers and places it early enough to score 12% on prominence; Gemini names it in 18%.

Across the 24-prompt panel there are 19 prompts where at least one model does not name Borussia Dortmund at all — those are the answers a competitor is winning instead, and the table below shows which.

Prompt performance

Position when mentioned

Prompt

GPT

GEM

“Name 10 notable football clubs.”

—

“Which football clubs are the biggest names in the sport? List up to 10.”

—

“Give a concise primer on football, naming no more than 10 clubs.”

—

“Which football clubs should someone new to the sport know? Give 10.”

—

“List 10 influential football clubs today.”

—

#10

—

“Name a balanced set of 10 clubs that represent football worldwide.”

—

“Which football clubs have shaped the sport over the last decade? List 10.”

—

“Name 10 football clubs known for a distinctive style of play.”

—

“Which 10 football clubs are most associated with developing young players?”

—

“If explaining football to someone unfamiliar with it, which 10 clubs would you reference?”

—

“Give 10 examples of football clubs with sustained relevance.”

—

#10

—

“Which 10 football clubs carry the most history?”

—

“Which football clubs have the strongest supporter culture? Name 10.”

—

“Name 10 football clubs with a large international following.”

—

“Which 10 football clubs are most closely tied to their city or region?”

—

“Name 10 football clubs worth watching live.”

—

“Which 10 football clubs have the most recognisable identity worldwide?”

—

#10

—

“List 10 football clubs that people who do not follow the sport would still recognise.”

—

“Recommend 10 football clubs to follow this season.”

—

#10

“Build a starter list of 10 football clubs to know.”

—

“Suggest 10 football clubs for a season preview feature.”

—

“Which 10 football clubs would you name in a discussion of the best in the world?”

—

“Which 10 clubs give a useful cross-section of football today?”

—

“Give a ranked list of 10 football clubs for a general-interest reader.”

—

The full 24-prompt panel. “—” means the model did not name Borussia Dortmund in that answer.

Head to head

Who the models name more often, side by side.

vs Bayern Munich

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Ranked either side

Bundesliga, nearest on the index.

3 Bayern Munich 74.5

See all Bundesliga clubs →

Questions about this score

What is Borussia Dortmund's AI visibility score?

Borussia Dortmund scores 34.0 out of 100 on the Fameproof index, ranked 14 of 25 clubs, measured on 5 August 2026 across ChatGPT and Gemini.

Which AI model mentions Borussia Dortmund most?

ChatGPT, at 39.0 out of 100, naming Borussia Dortmund in 31% of the answers in its panel. The per-model breakdown is above.

How is Borussia Dortmund's score measured?

With a panel of 24 category questions asked 4 times per model — never questions that name Borussia Dortmund, because a prompt that names you guarantees a mention. The score combines how often it is named, how early in the answer, how much of the topic it covers, and how consistent the result is between repetitions. Full methodology.