Ajax

Eredivisie

Rank 12 of 25 · ajax.nl · tracked weekly

Fameproof index · football

35.5

The wide pool every club on the board answers. This is what ranks.

Ajax Other average

Claude 4.5

—

Not measured in this run.

ChatGPT (GPT-5)

39.0

Mention rate32%

Prominence10%

Topic coverage100%

Consistency63%

Samples96/96

Gemini 2.5

32.0

Mention rate28%

Prominence7%

Topic coverage75%

Consistency56%

Samples96/96

Ajax scores 35.5 out of 100 on the Fameproof index, ranking 12 of 25 clubs measured in the run of 5 August 2026. The index is the mean of the per-model scores below.

Visibility is uneven across models: ChatGPT scores it 39.0 while Gemini scores it 32.0, a gap of 7.0 points. A brand that is strong on one model and weak on another has a different problem from one that is mid-table everywhere.

ChatGPT names Ajax in 32% of answers and places it early enough to score 10% on prominence; Gemini names it in 28%.

Across the 24-prompt panel there are 19 prompts where at least one model does not name Ajax at all — those are the answers a competitor is winning instead, and the table below shows which.

Prompt performance

Position when mentioned

Prompt

GPT

GEM

“Name 10 notable football clubs.”

—

#10

—

“Which football clubs are the biggest names in the sport? List up to 10.”

—

“Give a concise primer on football, naming no more than 10 clubs.”

—

“Which football clubs should someone new to the sport know? Give 10.”

—

“List 10 influential football clubs today.”

—

“Name a balanced set of 10 clubs that represent football worldwide.”

—

“Which football clubs have shaped the sport over the last decade? List 10.”

—

“Name 10 football clubs known for a distinctive style of play.”

—

“Which 10 football clubs are most associated with developing young players?”

—

“If explaining football to someone unfamiliar with it, which 10 clubs would you reference?”

—

“Give 10 examples of football clubs with sustained relevance.”

—

#10

“Which 10 football clubs carry the most history?”

—

“Which football clubs have the strongest supporter culture? Name 10.”

—

“Name 10 football clubs with a large international following.”

—

“Which 10 football clubs are most closely tied to their city or region?”

—

#10

“Name 10 football clubs worth watching live.”

—

“Which 10 football clubs have the most recognisable identity worldwide?”

—

“List 10 football clubs that people who do not follow the sport would still recognise.”

—

“Recommend 10 football clubs to follow this season.”

—

#10

—

“Build a starter list of 10 football clubs to know.”

—

“Suggest 10 football clubs for a season preview feature.”

—

“Which 10 football clubs would you name in a discussion of the best in the world?”

—

#10

—

“Which 10 clubs give a useful cross-section of football today?”

—

“Give a ranked list of 10 football clubs for a general-interest reader.”

—

The full 24-prompt panel. “—” means the model did not name Ajax in that answer.

Head to head

Who the models name more often, side by side.

vs Celtic vs SL Benfica

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Ranked either side

Other, nearest on the index.

15 Celtic 24.5 18 Galatasaray 15.0 20 Rangers 14.0 22 SL Benfica 10.0 25 FC Porto 0.0

Questions about this score

What is Ajax's AI visibility score?

Ajax scores 35.5 out of 100 on the Fameproof index, ranked 12 of 25 clubs, measured on 5 August 2026 across ChatGPT and Gemini.

Which AI model mentions Ajax most?

ChatGPT, at 39.0 out of 100, naming Ajax in 32% of the answers in its panel. The per-model breakdown is above.

How is Ajax's score measured?

With a panel of 24 category questions asked 4 times per model — never questions that name Ajax, because a prompt that names you guarantees a mention. The score combines how often it is named, how early in the answer, how much of the topic it covers, and how consistent the result is between repetitions. Full methodology.