Ajax vs Celtic
Ajax leads Celtic by 11.0 points on the Fameproof index, and wins 2 of the three models. Measured across 96 prompts per model per week.
Questions about this comparison
Who do AI models mention more, Ajax or Celtic?
Ajax. It scores 35.5 on the Fameproof index against 24.5 for Celtic — a lead of 11.0 points, measured across ChatGPT and Gemini in the run of 5 August 2026.
How is the Ajax vs Celtic comparison measured?
Both are asked about with the same panel of category questions — never questions naming them — repeated on every model each week. The score combines how often each is named, how early in the answer, how much of the topic is covered and how consistent the result is.
Both are ranked on the Football Club AI Visibility board. Prominence reflects how early in an answer the model names them; mention rate is how often it names them at all. How the score is built.
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