Chelsea

Premier League

Rank 10 of 25 · chelseafc.com · tracked weekly

Fameproof index · football

46.5

The wide pool every club on the board answers. This is what ranks.

Chelsea Premier League average

Claude 4.5

—

Not measured in this run.

ChatGPT (GPT-5)

55.0

Mention rate66%

Prominence15%

Topic coverage100%

Consistency63%

Samples96/96

Gemini 2.5

38.0

Mention rate34%

Prominence6%

Topic coverage100%

Consistency55%

Samples96/96

Chelsea scores 46.5 out of 100 on the Fameproof index, ranking 10 of 25 clubs measured in the run of 5 August 2026. The index is the mean of the per-model scores below.

Visibility is uneven across models: ChatGPT scores it 55.0 while Gemini scores it 38.0, a gap of 17.0 points. A brand that is strong on one model and weak on another has a different problem from one that is mid-table everywhere.

ChatGPT names Chelsea in 66% of answers and places it early enough to score 15% on prominence; Gemini names it in 34%.

Across the 24-prompt panel there are 14 prompts where at least one model does not name Chelsea at all — those are the answers a competitor is winning instead, and the table below shows which.

Prompt performance

Position when mentioned

Prompt

GPT

GEM

“Name 10 notable football clubs.”

—

“Which football clubs are the biggest names in the sport? List up to 10.”

—

#10

“Give a concise primer on football, naming no more than 10 clubs.”

—

#10

“Which football clubs should someone new to the sport know? Give 10.”

—

“List 10 influential football clubs today.”

—

#10

“Name a balanced set of 10 clubs that represent football worldwide.”

—

“Which football clubs have shaped the sport over the last decade? List 10.”

—

“Name 10 football clubs known for a distinctive style of play.”

—

“Which 10 football clubs are most associated with developing young players?”

—

“If explaining football to someone unfamiliar with it, which 10 clubs would you reference?”

—

“Give 10 examples of football clubs with sustained relevance.”

—

“Which 10 football clubs carry the most history?”

—

“Which football clubs have the strongest supporter culture? Name 10.”

—

“Name 10 football clubs with a large international following.”

—

“Which 10 football clubs are most closely tied to their city or region?”

—

“Name 10 football clubs worth watching live.”

—

“Which 10 football clubs have the most recognisable identity worldwide?”

—

“List 10 football clubs that people who do not follow the sport would still recognise.”

—

“Recommend 10 football clubs to follow this season.”

—

“Build a starter list of 10 football clubs to know.”

—

“Suggest 10 football clubs for a season preview feature.”

—

“Which 10 football clubs would you name in a discussion of the best in the world?”

—

“Which 10 clubs give a useful cross-section of football today?”

—

#10

—

“Give a ranked list of 10 football clubs for a general-interest reader.”

—

#10

The full 24-prompt panel. “—” means the model did not name Chelsea in that answer.

Head to head

Who the models name more often, side by side.

vs Arsenal vs Manchester City

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Ranked either side

Premier League, nearest on the index.

2 Liverpool 77.5 5 Manchester United 65.5 7 Manchester City 60.0 11 Arsenal 37.5 23 Tottenham Hotspur 7.0

See all Premier League clubs →

Questions about this score

What is Chelsea's AI visibility score?

Chelsea scores 46.5 out of 100 on the Fameproof index, ranked 10 of 25 clubs, measured on 5 August 2026 across ChatGPT and Gemini.

Which AI model mentions Chelsea most?

ChatGPT, at 55.0 out of 100, naming Chelsea in 66% of the answers in its panel. The per-model breakdown is above.

How is Chelsea's score measured?

With a panel of 24 category questions asked 4 times per model — never questions that name Chelsea, because a prompt that names you guarantees a mention. The score combines how often it is named, how early in the answer, how much of the topic it covers, and how consistent the result is between repetitions. Full methodology.