Chelsea

Premier League

Rank 11 of 25 · chelseafc.com · tracked weekly

Fameproof index · football

29.7+2.7

The wide pool every club on the board answers. This is what ranks.

Chelsea Premier League average

Claude

33.0

Mention rate24%

Prominence4%

Topic coverage100%

Consistency61%

Samples96/96

ChatGPT

34.0

Mention rate24%

Prominence5%

Topic coverage100%

Consistency64%

Samples96/96

Gemini

22.0

Mention rate17%

Prominence2%

Topic coverage50%

Consistency63%

Samples96/96

Prompt performance

Position when mentioned · grouped by stage

Prompt

GPT

GEM

Named first

OverviewWho the models name when asked about the field · named in 3 of 6

“Name 10 notable football clubs.”

—

Real Madrid

“Which football clubs are the biggest names in the sport? List up to 10.”

—

Real Madrid

“Give a concise primer on football, naming no more than 10 clubs.”

—

Real Madrid

“Which football clubs should someone new to the sport know? Give 10.”

—

Real Madrid

“List 10 influential football clubs today.”

—

Real Madrid

“Name a balanced set of 10 clubs that represent football worldwide.”

—

ReputationWho they credit with shaping it · named in 2 of 6

“Which football clubs have shaped the sport over the last decade? List 10.”

“Name 10 football clubs known for a distinctive style of play.”

—

“Which 10 football clubs are most associated with developing young players?”

—

“If explaining football to someone unfamiliar with it, which 10 clubs would you reference?”

—

“Give 10 examples of football clubs with sustained relevance.”

—

“Which 10 football clubs carry the most history?”

—

AssociationWho they tie to a place or a culture · named in 3 of 6

“Which football clubs have the strongest supporter culture? Name 10.”

—

“Name 10 football clubs with a large international following.”

#10

“Which 10 football clubs are most closely tied to their city or region?”

—

“Name 10 football clubs worth watching live.”

—

“Which 10 football clubs have the most recognisable identity worldwide?”

“List 10 football clubs that people who do not follow the sport would still recognise.”

RecommendationWho they tell the reader to pick or follow · named in 3 of 6

“Recommend 10 football clubs to follow this season.”

—

“Build a starter list of 10 football clubs to know.”

—

“Suggest 10 football clubs for a season preview feature.”

—

“Which 10 football clubs would you name in a discussion of the best in the world?”

—

#10

—

“Which 10 clubs give a useful cross-section of football today?”

—

“Give a ranked list of 10 football clubs for a general-interest reader.”

—

Who was named first on the other 19 prompts — and what each model said instead of Chelsea — is in the audit. Unlock the full table

The full 24-prompt panel. “—” means the model did not name Chelsea in that answer. “Named first” is the tracked entity placed highest across the models.

Head to head

Who the models name more often, side by side.

vs Arsenal vs Tottenham Hotspur vs Manchester City

Is this you?

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See an example report first →

What the models cite in football

The pages the models lean on when they answer — and the ones naming a competitor instead of Chelsea.

In the auditSee a worked example →

Ranked either side

Premier League, nearest on the index.

2 Liverpool 75.3 4 Manchester United 61.7 7 Manchester City 53.7 8 Arsenal 48.0 21 Tottenham Hotspur 4.7

See all Premier League clubs →

What the numbers say

Chelsea scores 29.7 out of 100 on the Fameproof index, ranking 11 of 25 clubs measured in the run of 26 October 2026. The index is the mean of the per-model scores below.

Visibility is uneven across models: ChatGPT scores it 34.0 while Gemini scores it 22.0, a gap of 12.0 points. A brand that is strong on one model and weak on another has a different problem from one that is mid-table everywhere.

ChatGPT names Chelsea in 24% of answers and places it early enough to score 5% on prominence; Gemini names it in 17%.

Across the 24-prompt panel there are 20 prompts where at least one model does not name Chelsea at all — those are the answers a competitor is winning instead, and the prompt table above shows which.

Questions about this score

What is Chelsea's AI visibility score?

Chelsea scores 29.7 out of 100 on the Fameproof index, ranked 11 of 25 clubs, measured on 26 October 2026 across Claude and ChatGPT and Gemini.

Which AI model mentions Chelsea most?

ChatGPT, at 34.0 out of 100, naming Chelsea in 24% of the answers in its panel. The per-model breakdown is above.

How is Chelsea's score measured?

With a panel of 24 category questions asked 4 times per model — never questions that name Chelsea, because a prompt that names you guarantees a mention. The score combines how often it is named, how early in the answer, how much of the topic it covers, and how consistent the result is between repetitions. Full methodology.