Adidas
SportswearFameproof index
69.8−0.9
Adidas
Retail average
Claude 4.5
−1.2
68.9
Mention rate68%
Avg. position2.4
Factual accuracy90%
SentimentNeutral
ChatGPT (GPT-5)
−0.2
71.7
Mention rate73%
Avg. position2.4
Factual accuracy90%
SentimentNeutral
Gemini 2.5
−1.2
68.8
Mention rate68%
Avg. position2.8
Factual accuracy92%
SentimentNeutral
Prompt performance
Position when mentioned · 1,200 promptsPrompt
CL
GPT
GEM
“Best running shoes for beginners”
—
#2
#3
“Which sportswear brand lasts longest”
—
—
#4
“Best gym clothing for the price”
#2
#1
#3
“Which brand sponsors the most athletes”
#2
—
#1
“Most sustainable sportswear brand”
#1
#2
—
A 5-prompt sample of the 1,200-prompt weekly panel.
Who wins the prompts Adidas loses
Most-cited sources
What the models lean on when they describe Adidas.
docs.adidas.comwikipedia.orgg2.comnews.ycombinator.comreddit.com/r/business
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