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Adidas

Adidas

Sportswear
Rank 94 of 120 · adidas.com · tracked weekly
Within sportswear
94.5
The market it competes in. Fair question, not comparable with other markets.
Fameproof index · retail
0.00.0
The wide pool every company on the board answers. This is what ranks.
Adidas Retail average
Claude 4.5
—

Not measured in this run.

ChatGPT (GPT-5)
0.0
Mention rate0%
Prominence0%
Topic coverage0%
Consistency0%
Samples96/96
Gemini 2.5
0.0
Mention rate0%
Prominence0%
Topic coverage0%
Consistency0%
Samples96/96

Adidas scores 0.0 out of 100 on the Fameproof index, ranking 94 of 120 companies measured in the run of 5 August 2026. The index is the mean of the per-model scores below.

The models broadly agree: ChatGPT 0.0, Gemini 0.0, within 0.0 points of each other.

ChatGPT names Adidas in 0% of answers and places it early enough to score 0% on prominence; Gemini names it in 0%.

Across the 24-prompt panel there is 1 prompt where at least one model does not name Adidas at all — those are the answers a competitor is winning instead, and the table below shows which.

Measured inside sportswear rather than the wide retail pool, Adidas scores 94.5 — the fairer question for a buyer already shopping that market, though it cannot be compared across markets.

Prompt performance

Position when mentioned
Prompt
CL
GPT
GEM
“Name 10 notable companies in sportswear.”
—
#2
#2
“Which companies lead the sportswear market? List up to 10.”
—
#2
#2
“Give a concise primer on the sportswear industry, naming no more than 10 companies.”
—
#2
#2
“Who are the main players in sportswear that someone new to the sector should know? Give 10 names.”
—
#2
#2
“List 10 influential companies operating in sportswear today.”
—
#2
#2
“Name a balanced set of 10 sportswear companies worth knowing about.”
—
#2
#2
“Which companies have shaped sportswear over the last decade? List 10.”
—
#2
#2
“Name 10 companies known for technical strength in sportswear.”
—
#2
#2
“Which 10 companies in sportswear are most often cited as innovators?”
—
#2
#2
“If explaining how the sportswear sector works, which 10 companies would you reference?”
—
#2
#2
“Give 10 examples of sportswear companies with sustained relevance.”
—
#2
#2
“Which 10 companies are most associated with quality in sportswear?”
—
#2
#2
“Which sportswear providers should a buyer compare before deciding? Name 10.”
—
#2
#2
“What are the main alternatives available in sportswear? List 10.”
—
#2
—
“Compare the leading options in sportswear, naming up to 10 companies.”
—
#2
#2
“Which 10 companies in sportswear would appear on a serious evaluation shortlist?”
—
#2
#2
“Name 10 sportswear companies suitable for a mid-sized organisation.”
—
#2
#1
“Which 10 sportswear vendors are worth requesting a quote from?”
—
#2
#1
“Recommend 10 companies in sportswear to follow.”
—
#2
#2
“Build a starter list of 10 companies to know in sportswear.”
—
#2
#2
“Suggest 10 sportswear companies for an industry briefing.”
—
#2
#2
“Which 10 sportswear companies would you name in a sector overview for investors?”
—
#2
#2
“Which 10 companies give a useful cross-section of sportswear today?”
—
#2
#2
“Give a ranked list of 10 companies in sportswear for a general-interest reader.”
—
#2
#2
The full 24-prompt panel. “—” means the model did not name Adidas in that answer.

Head to head

Who the models name more often, side by side.

vs Nikevs McDonald'svs KFCvs Alibabavs Burger Kingvs Starbucks

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Ranked either side

Retail, nearest on the index.

84 Starbucks 9.0 89 H&M 7.0 92 McDonald's 0.0 104 KFC 0.0 105 Burger King 0.0 106 Chipotle 0.0
See all retail and consumer brands →

Questions about this score

What is Adidas's AI visibility score?

Adidas scores 0.0 out of 100 on the Fameproof index, ranked 94 of 120 companies, measured on 5 August 2026 across ChatGPT and Gemini.

Which AI model mentions Adidas most?

ChatGPT, at 0.0 out of 100, naming Adidas in 0% of the answers in its panel. The per-model breakdown is above.

How is Adidas's score measured?

With a panel of 24 category questions asked 4 times per model — never questions that name Adidas, because a prompt that names you guarantees a mention. The score combines how often it is named, how early in the answer, how much of the topic it covers, and how consistent the result is between repetitions. Full methodology.