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Adidas

Adidas

Sportswear
Rank 124 of 186 · adidas.com · tracked weekly
Within sportswear
93.3
The market it competes in. Fair question, not comparable with other markets.
Fameproof index · retail
0.00.0
The wide pool every company on the board answers. This is what ranks.
Adidas Retail average
Claude
0.0
Mention rate0%
Prominence0%
Topic coverage0%
Consistency0%
Samples96/96
ChatGPT
0.0
Mention rate0%
Prominence0%
Topic coverage0%
Consistency0%
Samples96/96
Gemini
0.0
Mention rate0%
Prominence0%
Topic coverage0%
Consistency0%
Samples96/96

Prompt performance

Position when mentioned · grouped by stage
Prompt
CL
GPT
GEM
Named first
OverviewWho the models name when asked about the field · named in 6 of 6
“Name 10 notable companies in sportswear.”
#2
#2
#2
Nike
“Which companies lead the sportswear market? List up to 10.”
#2
#2
#2
Nike
“Give a concise primer on the sportswear industry, naming no more than 10 companies.”
#2
named
#2
Nike
“Who are the main players in sportswear that someone new to the sector should know? Give 10 names.”
#2
#2
#2
Nike
“List 10 influential companies operating in sportswear today.”
#2
#2
#2
Nike
“Name a balanced set of 10 sportswear companies worth knowing about.”
#2
#2
#2
Locked
ReputationWho they credit with shaping it · named in 6 of 6
“Which companies have shaped sportswear over the last decade? List 10.”
#2
#2
#2
Locked
“Name 10 companies known for technical strength in sportswear.”
#2
#2
#2
Locked
“Which 10 companies in sportswear are most often cited as innovators?”
#2
#2
#2
Locked
“If explaining how the sportswear sector works, which 10 companies would you reference?”
#2
#2
#2
Locked
“Give 10 examples of sportswear companies with sustained relevance.”
#2
#2
#2
Locked
“Which 10 companies are most associated with quality in sportswear?”
#2
#2
#2
Locked
ShortlistWho they put in front of a buyer comparing options · named in 6 of 6
“Which sportswear providers should a buyer compare before deciding? Name 10.”
#2
#2
#2
Locked
“What are the main alternatives available in sportswear? List 10.”
#2
#2
#2
Locked
“Compare the leading options in sportswear, naming up to 10 companies.”
#2
named
#2
Locked
“Which 10 companies in sportswear would appear on a serious evaluation shortlist?”
#2
#2
#2
Locked
“Name 10 sportswear companies suitable for a mid-sized organisation.”
#2
#2
#1
Locked
“Which 10 sportswear vendors are worth requesting a quote from?”
#2
#2
#2
Locked
RecommendationWho they tell the reader to pick or follow · named in 6 of 6
“Recommend 10 companies in sportswear to follow.”
#2
#2
#2
Locked
“Build a starter list of 10 companies to know in sportswear.”
#2
#2
#2
Locked
“Suggest 10 sportswear companies for an industry briefing.”
#2
#2
#2
Locked
“Which 10 sportswear companies would you name in a sector overview for investors?”
#2
#2
#2
Locked
“Which 10 companies give a useful cross-section of sportswear today?”
#2
#2
#2
Locked
“Give a ranked list of 10 companies in sportswear for a general-interest reader.”
#2
#2
#2
Locked
Who was named first on the other 19 prompts — and what each model said instead of Adidas — is in the audit. Unlock the full table
The full 24-prompt panel. “—” means the model did not name Adidas in that answer. “Named first” is the tracked entity placed highest across the models.

Head to head

Who the models name more often, side by side.

vs Nikevs McDonald'svs KFCvs Alibabavs Burger Kingvs Starbucks

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What the models cite in retail

The pages the models lean on when they answer — and the ones naming a competitor instead of Adidas.

In the auditSee a worked example →

Ranked either side

Retail, nearest on the index.

101 Lidl 11.0 117 H&M 4.7 122 McDonald's 0.0 132 KFC 0.0 133 Burger King 0.0 134 Chipotle 0.0
See all retail and consumer brands →

What the numbers say

Adidas scores 0.0 out of 100 on the Fameproof index, ranking 124 of 186 companies measured in the run of 26 October 2026. The index is the mean of the per-model scores below.

The models broadly agree: Claude 0.0, ChatGPT 0.0, Gemini 0.0, within 0.0 points of each other.

Claude names Adidas in 0% of answers and places it early enough to score 0% on prominence; Gemini names it in 0%.

Every prompt in the 24-question panel produced a mention on at least one model — an unusually complete result.

Measured inside sportswear rather than the wide retail pool, Adidas scores 93.3 — the fairer question for a buyer already shopping that market, though it cannot be compared across markets.

Questions about this score

What is Adidas's AI visibility score?

Adidas scores 0.0 out of 100 on the Fameproof index, ranked 124 of 186 companies, measured on 26 October 2026 across Claude and ChatGPT and Gemini.

Which AI model mentions Adidas most?

Claude, at 0.0 out of 100, naming Adidas in 0% of the answers in its panel. The per-model breakdown is above.

How is Adidas's score measured?

With a panel of 24 category questions asked 4 times per model — never questions that name Adidas, because a prompt that names you guarantees a mention. The score combines how often it is named, how early in the answer, how much of the topic it covers, and how consistent the result is between repetitions. Full methodology.