McDonald's

Restaurants

Rank 122 of 186 · mcdonalds.com · tracked weekly

Within the restaurant industry

50.3

The market it competes in. Fair question, not comparable with other markets.

Fameproof index · retail

0.00.0

The wide pool every company on the board answers. This is what ranks.

McDonald's Retail average

Claude

0.0

Mention rate0%

Prominence0%

Topic coverage0%

Consistency0%

Samples96/96

ChatGPT

0.0

Mention rate0%

Prominence0%

Topic coverage0%

Consistency0%

Samples96/96

Gemini

0.0

Mention rate0%

Prominence0%

Topic coverage0%

Consistency0%

Samples96/96

Prompt performance

Position when mentioned · grouped by stage

Prompt

GPT

GEM

Named first

OverviewWho the models name when asked about the field · named in 6 of 6

“Name 10 notable companies in the restaurant industry.”

—

This one

“Which companies lead the the restaurant industry market? List up to 10.”

—

This one

“Give a concise primer on the the restaurant industry industry, naming no more than 10 companies.”

—

This one

“Who are the main players in the restaurant industry that someone new to the sector should know? Give 10 names.”

—

This one

“List 10 influential companies operating in the restaurant industry today.”

—

This one

“Name a balanced set of 10 the restaurant industry companies worth knowing about.”

—

ReputationWho they credit with shaping it · named in 5 of 6

“Which companies have shaped the restaurant industry over the last decade? List 10.”

—

“Name 10 companies known for technical strength in the restaurant industry.”

—

“Which 10 companies in the restaurant industry are most often cited as innovators?”

—

“If explaining how the the restaurant industry sector works, which 10 companies would you reference?”

—

“Give 10 examples of the restaurant industry companies with sustained relevance.”

—

“Which 10 companies are most associated with quality in the restaurant industry?”

#10

—

ShortlistWho they put in front of a buyer comparing options · named in 2 of 6

“Which the restaurant industry providers should a buyer compare before deciding? Name 10.”

—

“What are the main alternatives available in the restaurant industry? List 10.”

—

“Compare the leading options in the restaurant industry, naming up to 10 companies.”

—

“Which 10 companies in the restaurant industry would appear on a serious evaluation shortlist?”

—

“Name 10 the restaurant industry companies suitable for a mid-sized organisation.”

—

“Which 10 the restaurant industry vendors are worth requesting a quote from?”

—

RecommendationWho they tell the reader to pick or follow · named in 6 of 6

“Recommend 10 companies in the restaurant industry to follow.”

—

“Build a starter list of 10 companies to know in the restaurant industry.”

—

“Suggest 10 the restaurant industry companies for an industry briefing.”

—

“Which 10 the restaurant industry companies would you name in a sector overview for investors?”

—

“Which 10 companies give a useful cross-section of the restaurant industry today?”

—

“Give a ranked list of 10 companies in the restaurant industry for a general-interest reader.”

—

Who was named first on the other 19 prompts — and what each model said instead of McDonald's — is in the audit. Unlock the full table

The full 24-prompt panel. “—” means the model did not name McDonald's in that answer. “Named first” is the tracked entity placed highest across the models.

Head to head

Who the models name more often, side by side.

vs Burger King vs KFC vs Starbucks vs H&M vs Adidas vs Costco

Is this you?

Get the full audit: every losing prompt, the exact answers, and the source changes that move the index.

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See an example report first →

What the models cite in retail

The pages the models lean on when they answer — and the ones naming a competitor instead of McDonald's.

In the auditSee a worked example →

Ranked either side

Retail, nearest on the index.

100 eBay 11.0 101 Lidl 11.0 117 H&M 4.7 124 Adidas 0.0 132 KFC 0.0 133 Burger King 0.0

See all retail and consumer brands →

What the numbers say

McDonald's scores 0.0 out of 100 on the Fameproof index, ranking 122 of 186 companies measured in the run of 26 October 2026. The index is the mean of the per-model scores below.

The models broadly agree: Claude 0.0, ChatGPT 0.0, Gemini 0.0, within 0.0 points of each other.

Claude names McDonald's in 0% of answers and places it early enough to score 0% on prominence; Gemini names it in 0%.

Across the 24-prompt panel there are 24 prompts where at least one model does not name McDonald's at all — those are the answers a competitor is winning instead, and the prompt table above shows which.

Measured inside the restaurant industry rather than the wide retail pool, McDonald's scores 50.3 — the fairer question for a buyer already shopping that market, though it cannot be compared across markets.

Questions about this score

What is McDonald's's AI visibility score?

McDonald's scores 0.0 out of 100 on the Fameproof index, ranked 122 of 186 companies, measured on 26 October 2026 across Claude and ChatGPT and Gemini.

Which AI model mentions McDonald's most?

Claude, at 0.0 out of 100, naming McDonald's in 0% of the answers in its panel. The per-model breakdown is above.

How is McDonald's's score measured?

With a panel of 24 category questions asked 4 times per model — never questions that name McDonald's, because a prompt that names you guarantees a mention. The score combines how often it is named, how early in the answer, how much of the topic it covers, and how consistent the result is between repetitions. Full methodology.