McDonald's
RestaurantsFameproof index
81.6+1.1
McDonald's
Retail average
Claude 4.5
+1.2
82.0
Mention rate80%
Avg. position1.7
Factual accuracy95%
SentimentPositive
ChatGPT (GPT-5)
+1.0
81.2
Mention rate81%
Avg. position1.8
Factual accuracy96%
SentimentPositive
Gemini 2.5
+1.1
81.6
Mention rate80%
Avg. position1.9
Factual accuracy94%
SentimentPositive
Prompt performance
Position when mentioned · 1,200 promptsPrompt
CL
GPT
GEM
“Best coffee chain”
#3
#2
#3
“Cheapest fast food meal deal”
#2
—
#1
“Which chain has the best vegetarian options”
#2
#1
#1
“Best breakfast on the go”
#2
#2
#2
“Which restaurant chain treats staff best”
#2
—
#2
A 5-prompt sample of the 1,200-prompt weekly panel.
Who wins the prompts McDonald's loses
Most-cited sources
What the models lean on when they describe McDonald's.
docs.mcdonalds.comwikipedia.orgg2.comnews.ycombinator.comreddit.com/r/business
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