McDonald's

Restaurants

Rank 92 of 120 · mcdonalds.com · tracked weekly

Within the restaurant industry

44.5

The market it competes in. Fair question, not comparable with other markets.

Fameproof index · retail

0.00.0

The wide pool every company on the board answers. This is what ranks.

McDonald's Retail average

Claude 4.5

—

Not measured in this run.

ChatGPT (GPT-5)

0.0

Mention rate0%

Prominence0%

Topic coverage0%

Consistency0%

Samples96/96

Gemini 2.5

0.0

Mention rate0%

Prominence0%

Topic coverage0%

Consistency0%

Samples96/96

McDonald's scores 0.0 out of 100 on the Fameproof index, ranking 92 of 120 companies measured in the run of 5 August 2026. The index is the mean of the per-model scores below.

The models broadly agree: ChatGPT 0.0, Gemini 0.0, within 0.0 points of each other.

ChatGPT names McDonald's in 0% of answers and places it early enough to score 0% on prominence; Gemini names it in 0%.

Across the 24-prompt panel there are 23 prompts where at least one model does not name McDonald's at all — those are the answers a competitor is winning instead, and the table below shows which.

Measured inside the restaurant industry rather than the wide retail pool, McDonald's scores 44.5 — the fairer question for a buyer already shopping that market, though it cannot be compared across markets.

Prompt performance

Position when mentioned

Prompt

GPT

GEM

“Name 10 notable companies in the restaurant industry.”

—

“Which companies lead the the restaurant industry market? List up to 10.”

—

“Give a concise primer on the the restaurant industry industry, naming no more than 10 companies.”

—

“Who are the main players in the restaurant industry that someone new to the sector should know? Give 10 names.”

—

“List 10 influential companies operating in the restaurant industry today.”

—

“Name a balanced set of 10 the restaurant industry companies worth knowing about.”

—

“Which companies have shaped the restaurant industry over the last decade? List 10.”

—

“Name 10 companies known for technical strength in the restaurant industry.”

—

“Which 10 companies in the restaurant industry are most often cited as innovators?”

—

“If explaining how the the restaurant industry sector works, which 10 companies would you reference?”

—

“Give 10 examples of the restaurant industry companies with sustained relevance.”

—

“Which 10 companies are most associated with quality in the restaurant industry?”

—

“Which the restaurant industry providers should a buyer compare before deciding? Name 10.”

—

“What are the main alternatives available in the restaurant industry? List 10.”

—

“Compare the leading options in the restaurant industry, naming up to 10 companies.”

—

“Which 10 companies in the restaurant industry would appear on a serious evaluation shortlist?”

—

“Name 10 the restaurant industry companies suitable for a mid-sized organisation.”

—

“Which 10 the restaurant industry vendors are worth requesting a quote from?”

—

“Recommend 10 companies in the restaurant industry to follow.”

—

“Build a starter list of 10 companies to know in the restaurant industry.”

—

“Suggest 10 the restaurant industry companies for an industry briefing.”

—

“Which 10 the restaurant industry companies would you name in a sector overview for investors?”

—

“Which 10 companies give a useful cross-section of the restaurant industry today?”

—

“Give a ranked list of 10 companies in the restaurant industry for a general-interest reader.”

—

The full 24-prompt panel. “—” means the model did not name McDonald's in that answer.

Head to head

Who the models name more often, side by side.

vs Burger King vs KFC vs Starbucks vs H&M vs Adidas vs Costco

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Ranked either side

Retail, nearest on the index.

72 eBay 17.0 84 Starbucks 9.0 89 H&M 7.0 94 Adidas 0.0 104 KFC 0.0 105 Burger King 0.0

See all retail and consumer brands →

Questions about this score

What is McDonald's's AI visibility score?

McDonald's scores 0.0 out of 100 on the Fameproof index, ranked 92 of 120 companies, measured on 5 August 2026 across ChatGPT and Gemini.

Which AI model mentions McDonald's most?

ChatGPT, at 0.0 out of 100, naming McDonald's in 0% of the answers in its panel. The per-model breakdown is above.

How is McDonald's's score measured?

With a panel of 24 category questions asked 4 times per model — never questions that name McDonald's, because a prompt that names you guarantees a mention. The score combines how often it is named, how early in the answer, how much of the topic it covers, and how consistent the result is between repetitions. Full methodology.