Burger King

Restaurants

Rank 105 of 120 · bk.com · tracked weekly

Within the restaurant industry

51.5

The market it competes in. Fair question, not comparable with other markets.

Fameproof index · retail

0.00.0

The wide pool every company on the board answers. This is what ranks.

Burger King Retail average

Claude 4.5

—

Not measured in this run.

ChatGPT (GPT-5)

0.0

Mention rate0%

Prominence0%

Topic coverage0%

Consistency0%

Samples96/96

Gemini 2.5

0.0

Mention rate0%

Prominence0%

Topic coverage0%

Consistency0%

Samples96/96

Burger King scores 0.0 out of 100 on the Fameproof index, ranking 105 of 120 companies measured in the run of 5 August 2026. The index is the mean of the per-model scores below.

The models broadly agree: ChatGPT 0.0, Gemini 0.0, within 0.0 points of each other.

ChatGPT names Burger King in 0% of answers and places it early enough to score 0% on prominence; Gemini names it in 0%.

Across the 24-prompt panel there are 12 prompts where at least one model does not name Burger King at all — those are the answers a competitor is winning instead, and the table below shows which.

Measured inside the restaurant industry rather than the wide retail pool, Burger King scores 51.5 — the fairer question for a buyer already shopping that market, though it cannot be compared across markets.

Prompt performance

Position when mentioned

Prompt

GPT

GEM

“Name 10 notable companies in the restaurant industry.”

—

“Which companies lead the the restaurant industry market? List up to 10.”

—

“Give a concise primer on the the restaurant industry industry, naming no more than 10 companies.”

—

“Who are the main players in the restaurant industry that someone new to the sector should know? Give 10 names.”

—

“List 10 influential companies operating in the restaurant industry today.”

—

“Name a balanced set of 10 the restaurant industry companies worth knowing about.”

—

“Which companies have shaped the restaurant industry over the last decade? List 10.”

—

“Name 10 companies known for technical strength in the restaurant industry.”

—

“Which 10 companies in the restaurant industry are most often cited as innovators?”

—

“If explaining how the the restaurant industry sector works, which 10 companies would you reference?”

—

“Give 10 examples of the restaurant industry companies with sustained relevance.”

—

“Which 10 companies are most associated with quality in the restaurant industry?”

—

“Which the restaurant industry providers should a buyer compare before deciding? Name 10.”

—

“What are the main alternatives available in the restaurant industry? List 10.”

—

“Compare the leading options in the restaurant industry, naming up to 10 companies.”

—

“Which 10 companies in the restaurant industry would appear on a serious evaluation shortlist?”

—

“Name 10 the restaurant industry companies suitable for a mid-sized organisation.”

—

“Which 10 the restaurant industry vendors are worth requesting a quote from?”

—

“Recommend 10 companies in the restaurant industry to follow.”

—

“Build a starter list of 10 companies to know in the restaurant industry.”

—

“Suggest 10 the restaurant industry companies for an industry briefing.”

—

“Which 10 the restaurant industry companies would you name in a sector overview for investors?”

—

“Which 10 companies give a useful cross-section of the restaurant industry today?”

—

“Give a ranked list of 10 companies in the restaurant industry for a general-interest reader.”

—

The full 24-prompt panel. “—” means the model did not name Burger King in that answer.

Head to head

Who the models name more often, side by side.

vs McDonald's vs Chipotle vs KFC vs Adidas vs Target

Is this you?

Get the full audit: every losing prompt, the exact answers, and the source changes that move the index.

Request an audit — $299

See an example report first →

Ranked either side

Retail, nearest on the index.

92 McDonald's 0.0 94 Adidas 0.0 104 KFC 0.0 106 Chipotle 0.0 107 Hermès 0.0 108 Chanel 0.0

See all retail and consumer brands →

Questions about this score

What is Burger King's AI visibility score?

Burger King scores 0.0 out of 100 on the Fameproof index, ranked 105 of 120 companies, measured on 5 August 2026 across ChatGPT and Gemini.

Which AI model mentions Burger King most?

ChatGPT, at 0.0 out of 100, naming Burger King in 0% of the answers in its panel. The per-model breakdown is above.

How is Burger King's score measured?

With a panel of 24 category questions asked 4 times per model — never questions that name Burger King, because a prompt that names you guarantees a mention. The score combines how often it is named, how early in the answer, how much of the topic it covers, and how consistent the result is between repetitions. Full methodology.