Burger King
RestaurantsFameproof index
72.1+1.3
Burger King
Retail average
Claude 4.5
+1.4
72.4
Mention rate73%
Avg. position2.5
Factual accuracy93%
SentimentNeutral
ChatGPT (GPT-5)
+1.3
72.2
Mention rate69%
Avg. position2.4
Factual accuracy90%
SentimentNeutral
Gemini 2.5
+1.2
71.7
Mention rate71%
Avg. position2.7
Factual accuracy92%
SentimentNeutral
Prompt performance
Position when mentioned · 1,200 promptsPrompt
CL
GPT
GEM
“Best coffee chain”
#2
—
—
“Cheapest fast food meal deal”
#1
—
#3
“Which chain has the best vegetarian options”
#3
—
#2
“Best breakfast on the go”
#4
#2
#1
“Which restaurant chain treats staff best”
#3
#4
—
A 5-prompt sample of the 1,200-prompt weekly panel.
Who wins the prompts Burger King loses
Most-cited sources
What the models lean on when they describe Burger King.
docs.bk.comwikipedia.orgg2.comnews.ycombinator.comreddit.com/r/business
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