Chanel
Luxury goodsFameproof index
76.70.0
Chanel
Retail average
Claude 4.5
−0.7
74.8
Mention rate72%
Avg. position2.1
Factual accuracy92%
SentimentPositive
ChatGPT (GPT-5)
+0.7
78.7
Mention rate79%
Avg. position2.3
Factual accuracy91%
SentimentPositive
Gemini 2.5
0.0
76.6
Mention rate75%
Avg. position2.3
Factual accuracy93%
SentimentPositive
Prompt performance
Position when mentioned · 1,200 promptsPrompt
CL
GPT
GEM
“Best investment handbag”
#1
#1
#2
“Which luxury group owns the most brands”
—
#3
#1
“Best luxury watch under €10,000”
#4
#2
—
“Most exclusive fashion house”
#1
—
#3
“Where to buy authenticated pre-owned luxury”
#3
#2
#2
A 5-prompt sample of the 1,200-prompt weekly panel.
Who wins the prompts Chanel loses
Most-cited sources
What the models lean on when they describe Chanel.
docs.chanel.comwikipedia.orgg2.comnews.ycombinator.comreddit.com/r/business
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