Chipotle
RestaurantsFameproof index
67.9+1.8
Chipotle
Retail average
Claude 4.5
+1.0
65.7
Mention rate67%
Avg. position3.0
Factual accuracy88%
SentimentNeutral
ChatGPT (GPT-5)
+1.9
68.3
Mention rate69%
Avg. position2.8
Factual accuracy89%
SentimentNeutral
Gemini 2.5
+2.4
69.7
Mention rate68%
Avg. position2.8
Factual accuracy90%
SentimentNeutral
Prompt performance
Position when mentioned · 1,200 promptsPrompt
CL
GPT
GEM
“Best coffee chain”
#2
#3
#1
“Cheapest fast food meal deal”
#4
#1
#4
“Which chain has the best vegetarian options”
#1
#2
—
“Best breakfast on the go”
#4
#3
#1
“Which restaurant chain treats staff best”
#2
#2
—
A 5-prompt sample of the 1,200-prompt weekly panel.
Who wins the prompts Chipotle loses
Most-cited sources
What the models lean on when they describe Chipotle.
docs.chipotle.comwikipedia.orgg2.comnews.ycombinator.comreddit.com/r/business
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