KFC
RestaurantsFameproof index
76.1+1.5
KFC
Retail average
Claude 4.5
+1.3
75.4
Mention rate72%
Avg. position2.4
Factual accuracy94%
SentimentPositive
ChatGPT (GPT-5)
+2.0
77.5
Mention rate77%
Avg. position2.4
Factual accuracy94%
SentimentPositive
Gemini 2.5
+1.3
75.4
Mention rate76%
Avg. position2.1
Factual accuracy90%
SentimentPositive
Prompt performance
Position when mentioned · 1,200 promptsPrompt
CL
GPT
GEM
“Best coffee chain”
—
#1
#3
“Cheapest fast food meal deal”
#1
#3
—
“Which chain has the best vegetarian options”
#1
#3
#3
“Best breakfast on the go”
#4
#2
#1
“Which restaurant chain treats staff best”
#2
#3
—
A 5-prompt sample of the 1,200-prompt weekly panel.
Who wins the prompts KFC loses
Most-cited sources
What the models lean on when they describe KFC.
docs.kfc.comwikipedia.orgg2.comnews.ycombinator.comreddit.com/r/business
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