Starbucks vs Chanel
Starbucks leads Chanel by 0.2 points on the Fameproof index, and wins 2 of the three models. Measured across 1,200 prompts per model per week.
Starbucks
Restaurants
76.9/100
Rank 38 on the companies board
Chanel
Luxury goods
76.7/100
Rank 40 on the companies board
Starbucks
Per-model score
Chanel
77.4
Claude
74.8
75.9
ChatGPT
78.7
77.3
Gemini
76.6
30-day movement
0.0
Change
0.0
Last 7 runs
Answer quality
77%
Claude mention rate
72%
75%
ChatGPT mention rate
79%
76%
Gemini mention rate
75%
2.1
Claude avg. position
2.1
2.0
ChatGPT avg. position
2.3
2.0
Gemini avg. position
2.3
Both are ranked on the Company AI Visibility board. Lower average position is better — it means the model names them earlier in its answer.
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