Burger King vs Adidas
Burger King leads Adidas by 2.3 points on the Fameproof index, and wins 3 of the three models. Measured across 1,200 prompts per model per week.
Burger King
Restaurants
72.1/100
Rank 64 on the companies board
Adidas
Sportswear
69.8/100
Rank 69 on the companies board
Burger King
Per-model score
Adidas
72.4
Claude
68.9
72.2
ChatGPT
71.7
71.7
Gemini
68.8
30-day movement
+1.3
Change
−0.9
Last 7 runs
Answer quality
73%
Claude mention rate
68%
69%
ChatGPT mention rate
73%
71%
Gemini mention rate
68%
2.5
Claude avg. position
2.4
2.4
ChatGPT avg. position
2.4
2.7
Gemini avg. position
2.8
Both are ranked on the Company AI Visibility board. Lower average position is better — it means the model names them earlier in its answer.
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