Target vs Burger King

Target leads Burger King by 1.0 points on the Fameproof index, and wins 1 of the three models. Measured across 1,200 prompts per model per week.

Target
Retail
73.1/100
Rank 58 on the companies board
Burger King
Restaurants
72.1/100
Rank 64 on the companies board
Target
Per-model score
Burger King
72.0
Claude
72.4
72.2
ChatGPT
72.2
75.1
Gemini
71.7
30-day movement
+1.9
Change
+1.3
Last 7 runs
Answer quality
69%
Claude mention rate
73%
72%
ChatGPT mention rate
69%
71%
Gemini mention rate
71%
2.6
Claude avg. position
2.5
2.5
ChatGPT avg. position
2.4
2.4
Gemini avg. position
2.7

Both are ranked on the Company AI Visibility board. Lower average position is better — it means the model names them earlier in its answer.

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