Adidas vs Alibaba
Adidas leads Alibaba by 0.8 points on the Fameproof index, and wins 1 of the three models. Measured across 1,200 prompts per model per week.
Adidas
Sportswear
69.8/100
Rank 69 on the companies board
Alibaba
E-commerce
69.0/100
Rank 71 on the companies board
Adidas
Per-model score
Alibaba
68.9
Claude
69.3
71.7
ChatGPT
68.2
68.8
Gemini
69.5
30-day movement
−0.9
Change
−0.7
Last 7 runs
Answer quality
68%
Claude mention rate
68%
73%
ChatGPT mention rate
66%
68%
Gemini mention rate
67%
2.4
Claude avg. position
2.8
2.4
ChatGPT avg. position
2.9
2.8
Gemini avg. position
2.4
Both are ranked on the Company AI Visibility board. Lower average position is better — it means the model names them earlier in its answer.
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