Nike vs Adidas
Nike leads Adidas by 27.5 points on the Fameproof index, and wins 2 of the three models. Measured across 96 prompts per model per week.
Nike
Sportswear
27.5/100
Rank 62 on the companies board
Adidas
Sportswear
0.0/100
Rank 94 on the companies board
Nike
Per-model score
Adidas
—
Claude
—
15.0
ChatGPT
0.0
40.0
Gemini
0.0
30-day movement
0.0
Change
0.0
Last 7 runs
Answer quality
undefined%
Claude mention rate
undefined%
6%
ChatGPT mention rate
0%
34%
Gemini mention rate
0%
undefined%
Claude prominence
undefined%
1%
ChatGPT prominence
0%
13%
Gemini prominence
0%
Questions about this comparison
Who do AI models mention more, Nike or Adidas?
Nike. It scores 27.5 on the Fameproof index against 0.0 for Adidas — a lead of 27.5 points, measured across ChatGPT and Gemini in the run of 5 August 2026.
How is the Nike vs Adidas comparison measured?
Both are asked about with the same panel of category questions — never questions naming them — repeated on every model each week. The score combines how often each is named, how early in the answer, how much of the topic is covered and how consistent the result is.
Both are ranked on the Company AI Visibility board. Prominence reflects how early in an answer the model names them; mention rate is how often it names them at all. How the score is built.
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