IKEA

Retail

Rank 58 of 186 · ikea.com · tracked weekly

Fameproof index · retail

34.3+1.6

The wide pool every company on the board answers. This is what ranks.

IKEA Retail average

Claude

34.0

Mention rate24%

Prominence3%

Topic coverage100%

Consistency71%

Samples96/96

ChatGPT

41.0

Mention rate35%

Prominence12%

Topic coverage100%

Consistency62%

Samples96/96

Gemini

28.0

Mention rate11%

Prominence3%

Topic coverage100%

Consistency75%

Samples96/96

Prompt performance

Position when mentioned · grouped by stage

Prompt

GPT

GEM

Named first

OverviewWho the models name when asked about the field · named in 6 of 6

“Name 10 notable companies in retail.”

—

Walmart

“Which companies lead the retail market? List up to 10.”

—

Walmart

“Give a concise primer on the retail industry, naming no more than 10 companies.”

—

named

Walmart

“Who are the main players in retail that someone new to the sector should know? Give 10 names.”

—

Walmart

“List 10 influential companies operating in retail today.”

#10

Walmart

“Name a balanced set of 10 retail companies worth knowing about.”

—

ReputationWho they credit with shaping it · named in 5 of 6

“Which companies have shaped retail over the last decade? List 10.”

—

“Name 10 companies known for technical strength in retail.”

—

“Which 10 companies in retail are most often cited as innovators?”

#10

“If explaining how the retail sector works, which 10 companies would you reference?”

—

“Give 10 examples of retail companies with sustained relevance.”

“Which 10 companies are most associated with quality in retail?”

—

ShortlistWho they put in front of a buyer comparing options · named in 3 of 6

“Which retail providers should a buyer compare before deciding? Name 10.”

—

“What are the main alternatives available in retail? List 10.”

—

“Compare the leading options in retail, naming up to 10 companies.”

—

“Which 10 companies in retail would appear on a serious evaluation shortlist?”

—

“Name 10 retail companies suitable for a mid-sized organisation.”

—

“Which 10 retail vendors are worth requesting a quote from?”

—

RecommendationWho they tell the reader to pick or follow · named in 4 of 6

“Recommend 10 companies in retail to follow.”

#10

—

“Build a starter list of 10 companies to know in retail.”

#10

—

“Suggest 10 retail companies for an industry briefing.”

—

“Which 10 retail companies would you name in a sector overview for investors?”

—

“Which 10 companies give a useful cross-section of retail today?”

—

“Give a ranked list of 10 companies in retail for a general-interest reader.”

#10

Who was named first on the other 19 prompts — and what each model said instead of IKEA — is in the audit. Unlock the full table

The full 24-prompt panel. “—” means the model did not name IKEA in that answer. “Named first” is the tracked entity placed highest across the models.

Head to head

Who the models name more often, side by side.

vs LEGO vs Inditex vs Nike vs eBay vs Lidl vs LVMH

Is this you?

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See an example report first →

What the models cite in retail

The pages the models lean on when they answer — and the ones naming a competitor instead of IKEA.

In the auditSee a worked example →

Ranked either side

Retail, nearest on the index.

19 Target 72.0 55 Alibaba 39.0 56 Inditex 39.0 66 Nike 30.0 79 Shopify 22.7 86 LVMH 18.3

See all retail and consumer brands →

What the numbers say

IKEA scores 34.3 out of 100 on the Fameproof index, ranking 58 of 186 companies measured in the run of 26 October 2026. The index is the mean of the per-model scores below.

Visibility is uneven across models: ChatGPT scores it 41.0 while Gemini scores it 28.0, a gap of 13.0 points. A brand that is strong on one model and weak on another has a different problem from one that is mid-table everywhere.

ChatGPT names IKEA in 35% of answers and places it early enough to score 12% on prominence; Gemini names it in 11%.

Across the 24-prompt panel there are 20 prompts where at least one model does not name IKEA at all — those are the answers a competitor is winning instead, and the prompt table above shows which.

Questions about this score

What is IKEA's AI visibility score?

IKEA scores 34.3 out of 100 on the Fameproof index, ranked 58 of 186 companies, measured on 26 October 2026 across Claude and ChatGPT and Gemini.

Which AI model mentions IKEA most?

ChatGPT, at 41.0 out of 100, naming IKEA in 35% of the answers in its panel. The per-model breakdown is above.

How is IKEA's score measured?

With a panel of 24 category questions asked 4 times per model — never questions that name IKEA, because a prompt that names you guarantees a mention. The score combines how often it is named, how early in the answer, how much of the topic it covers, and how consistent the result is between repetitions. Full methodology.