Walmart vs Hermès

Walmart leads Hermès by 0.3 points on the Fameproof index, and wins 2 of the three models. Measured across 1,200 prompts per model per week.

Walmart
Retail
74.8/100
Rank 49 on the companies board
Hermès
Luxury goods
74.5/100
Rank 51 on the companies board
Walmart
Per-model score
Hermès
75.8
Claude
74.0
72.6
ChatGPT
75.3
76.1
Gemini
74.2
30-day movement
−0.1
Change
+1.2
Last 7 runs
Answer quality
72%
Claude mention rate
74%
69%
ChatGPT mention rate
75%
73%
Gemini mention rate
75%
2.1
Claude avg. position
2.5
2.5
ChatGPT avg. position
2.1
2.2
Gemini avg. position
2.6

Both are ranked on the Company AI Visibility board. Lower average position is better — it means the model names them earlier in its answer.

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