Costco vs Target

Costco leads Target by 2.0 points on the Fameproof index, and wins 2 of the three models. Measured across 48 prompts per model per week.

Costco
Retail
81.5/100
Rank 45 on the companies board
Target
Retail
79.5/100
Rank 49 on the companies board
Costco
Per-model score
Target
Claude
83.0
ChatGPT
82.0
80.0
Gemini
77.0
30-day movement
0.0
Change
+2.0
Last 7 runs
Answer quality
undefined%
Claude mention rate
undefined%
94%
ChatGPT mention rate
92%
88%
Gemini mention rate
88%
undefined%
Claude prominence
undefined%
59%
ChatGPT prominence
61%
63%
Gemini prominence
51%

Both are ranked on the Company AI Visibility board. Prominence reflects how early in an answer the model names them; mention rate is how often it names them at all.

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