Amazon vs Walmart
Walmart leads Amazon by 0.5 points on the Fameproof index, and wins 1 of the three models. Measured across 96 prompts per model per week.
Amazon
E-commerce
87.0/100
Rank 5 on the companies board
Walmart
Retail
87.5/100
Rank 4 on the companies board
Amazon
Per-model score
Walmart
—
Claude
—
89.0
ChatGPT
91.0
85.0
Gemini
84.0
30-day movement
−1.0
Change
+0.5
Last 7 runs
Answer quality
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Claude mention rate
undefined%
93%
ChatGPT mention rate
93%
88%
Gemini mention rate
84%
undefined%
Claude prominence
undefined%
84%
ChatGPT prominence
87%
79%
Gemini prominence
81%
Questions about this comparison
Who do AI models mention more, Amazon or Walmart?
Walmart. It scores 87.5 on the Fameproof index against 87.0 for Amazon — a lead of 0.5 points, measured across ChatGPT and Gemini in the run of 5 August 2026.
How is the Amazon vs Walmart comparison measured?
Both are asked about with the same panel of category questions — never questions naming them — repeated on every model each week. The score combines how often each is named, how early in the answer, how much of the topic is covered and how consistent the result is.
Both are ranked on the Company AI Visibility board. Prominence reflects how early in an answer the model names them; mention rate is how often it names them at all. How the score is built.
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