Alibaba vs Nike
Alibaba leads Nike by 18.0 points on the Fameproof index, and wins 2 of the three models. Measured across 96 prompts per model per week.
Alibaba
E-commerce
45.5/100
Rank 42 on the companies board
Nike
Sportswear
27.5/100
Rank 62 on the companies board
Alibaba
Per-model score
Nike
—
Claude
—
49.0
ChatGPT
15.0
42.0
Gemini
40.0
30-day movement
−2.0
Change
0.0
Last 7 runs
Answer quality
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Claude mention rate
undefined%
44%
ChatGPT mention rate
6%
38%
Gemini mention rate
34%
undefined%
Claude prominence
undefined%
26%
ChatGPT prominence
1%
14%
Gemini prominence
13%
Questions about this comparison
Who do AI models mention more, Alibaba or Nike?
Alibaba. It scores 45.5 on the Fameproof index against 27.5 for Nike — a lead of 18.0 points, measured across ChatGPT and Gemini in the run of 5 August 2026.
How is the Alibaba vs Nike comparison measured?
Both are asked about with the same panel of category questions — never questions naming them — repeated on every model each week. The score combines how often each is named, how early in the answer, how much of the topic is covered and how consistent the result is.
Both are ranked on the Company AI Visibility board. Prominence reflects how early in an answer the model names them; mention rate is how often it names them at all. How the score is built.
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