Booking Holdings vs Dell

Booking Holdings leads Dell by 0.9 points on the Fameproof index, and wins 2 of the three models. Measured across 1,200 prompts per model per week.

Booking Holdings
Travel marketplace
75.8/100
Rank 44 on the companies board
Dell
Consumer hardware
74.9/100
Rank 48 on the companies board
Booking Holdings
Per-model score
Dell
76.8
Claude
74.7
74.5
ChatGPT
74.5
76.1
Gemini
75.5
30-day movement
+1.5
Change
+1.6
Last 7 runs
Answer quality
73%
Claude mention rate
73%
71%
ChatGPT mention rate
73%
75%
Gemini mention rate
76%
2.1
Claude avg. position
2.1
2.1
ChatGPT avg. position
2.1
2.1
Gemini avg. position
2.3

Both are ranked on the Company AI Visibility board. Lower average position is better — it means the model names them earlier in its answer.

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