Merck vs Novartis
Merck leads Novartis by 1.3 points on the Fameproof index, and wins 3 of the three models. Measured across 1,200 prompts per model per week.
Merck
Pharmaceuticals
73.7/100
Rank 55 on the companies board
Novartis
Pharmaceuticals
72.4/100
Rank 62 on the companies board
Merck
Per-model score
Novartis
74.4
Claude
73.0
73.8
ChatGPT
72.4
72.9
Gemini
71.8
30-day movement
+1.9
Change
+0.4
Last 7 runs
Answer quality
72%
Claude mention rate
72%
71%
ChatGPT mention rate
73%
72%
Gemini mention rate
73%
2.6
Claude avg. position
2.4
2.5
ChatGPT avg. position
2.4
2.3
Gemini avg. position
2.7
Both are ranked on the Company AI Visibility board. Lower average position is better — it means the model names them earlier in its answer.
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