Novartis vs Pfizer
Novartis leads Pfizer by 5.6 points on the Fameproof index, and wins 3 of the three models. Measured across 1,200 prompts per model per week.
Novartis
Pharmaceuticals
72.4/100
Rank 62 on the companies board
Pfizer
Pharmaceuticals
66.8/100
Rank 80 on the companies board
Novartis
Per-model score
Pfizer
73.0
Claude
66.9
72.4
ChatGPT
66.2
71.8
Gemini
67.3
30-day movement
+0.4
Change
+0.5
Last 7 runs
Answer quality
72%
Claude mention rate
68%
73%
ChatGPT mention rate
65%
73%
Gemini mention rate
67%
2.4
Claude avg. position
3.0
2.4
ChatGPT avg. position
2.8
2.7
Gemini avg. position
2.5
Both are ranked on the Company AI Visibility board. Lower average position is better — it means the model names them earlier in its answer.
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