Microsoft vs Apple
Microsoft leads Apple by 12.0 points on the Fameproof index, and wins 2 of the three models. Measured across 48 prompts per model per week.
Microsoft
Enterprise software
93.5/100
Rank 1 on the companies board
Apple
Consumer hardware
81.5/100
Rank 11 on the companies board
Microsoft
Per-model score
Apple
—
Claude
—
91.0
ChatGPT
83.0
96.0
Gemini
80.0
30-day movement
−3.0
Change
−15.0
Last 7 runs
Answer quality
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Claude mention rate
undefined%
96%
ChatGPT mention rate
83%
98%
Gemini mention rate
83%
undefined%
Claude prominence
undefined%
84%
ChatGPT prominence
81%
93%
Gemini prominence
72%
Both are ranked on the Company AI Visibility board. Prominence reflects how early in an answer the model names them; mention rate is how often it names them at all.
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