Apple

Consumer hardware

Rank 9 of 186 · apple.com · tracked weekly

Within consumer hardware

95.3

The market it competes in. Fair question, not comparable with other markets.

Fameproof index · technology

82.3+1.0

The wide pool every company on the board answers. This is what ranks.

Apple Technology average

Claude

83.0

Mention rate83%

Prominence81%

Topic coverage100%

Consistency63%

Samples96/96

ChatGPT

81.0

Mention rate82%

Prominence75%

Topic coverage100%

Consistency63%

Samples96/96

Gemini

83.0

Mention rate83%

Prominence82%

Topic coverage100%

Consistency63%

Samples96/96

Prompt performance

Position when mentioned · grouped by stage

Prompt

GPT

GEM

Named first

OverviewWho the models name when asked about the field · named in 6 of 6

“Name 10 notable companies in consumer hardware.”

This one

“Which companies lead the consumer hardware market? List up to 10.”

This one

“Give a concise primer on the consumer hardware industry, naming no more than 10 companies.”

named

This one

“Who are the main players in consumer hardware that someone new to the sector should know? Give 10 names.”

This one

“List 10 influential companies operating in consumer hardware today.”

This one

“Name a balanced set of 10 consumer hardware companies worth knowing about.”

ReputationWho they credit with shaping it · named in 6 of 6

“Which companies have shaped consumer hardware over the last decade? List 10.”

“Name 10 companies known for technical strength in consumer hardware.”

“Which 10 companies in consumer hardware are most often cited as innovators?”

“If explaining how the consumer hardware sector works, which 10 companies would you reference?”

“Give 10 examples of consumer hardware companies with sustained relevance.”

“Which 10 companies are most associated with quality in consumer hardware?”

ShortlistWho they put in front of a buyer comparing options · named in 6 of 6

“Which consumer hardware providers should a buyer compare before deciding? Name 10.”

“What are the main alternatives available in consumer hardware? List 10.”

named

—

“Compare the leading options in consumer hardware, naming up to 10 companies.”

named

“Which 10 companies in consumer hardware would appear on a serious evaluation shortlist?”

“Name 10 consumer hardware companies suitable for a mid-sized organisation.”

“Which 10 consumer hardware vendors are worth requesting a quote from?”

—

RecommendationWho they tell the reader to pick or follow · named in 6 of 6

“Recommend 10 companies in consumer hardware to follow.”

“Build a starter list of 10 companies to know in consumer hardware.”

“Suggest 10 consumer hardware companies for an industry briefing.”

“Which 10 consumer hardware companies would you name in a sector overview for investors?”

“Which 10 companies give a useful cross-section of consumer hardware today?”

“Give a ranked list of 10 companies in consumer hardware for a general-interest reader.”

Who was named first on the other 19 prompts — and what each model said instead of Apple — is in the audit. Unlock the full table

The full 24-prompt panel. “—” means the model did not name Apple in that answer. “Named first” is the tracked entity placed highest across the models.

Head to head

Who the models name more often, side by side.

vs Samsung vs Google vs Microsoft vs Nvidia vs Meta vs OpenAI

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What the models cite in technology

The pages the models lean on when they answer — and the ones naming a competitor instead of Apple.

In the auditSee a worked example →

Ranked either side

Technology, nearest on the index.

1 Microsoft 90.3 7 Google 83.0 24 Nvidia 69.0 32 Meta 59.7 44 Samsung 48.7 45 TSMC 47.7

See all technology companies →

What the numbers say

Apple scores 82.3 out of 100 on the Fameproof index, ranking 9 of 186 companies measured in the run of 26 October 2026. The index is the mean of the per-model scores below.

The models broadly agree: Claude 83.0, ChatGPT 81.0, Gemini 83.0, within 2.0 points of each other.

Claude names Apple in 83% of answers and places it early enough to score 81% on prominence; ChatGPT names it in 82%.

Across the 24-prompt panel there are 2 prompts where at least one model does not name Apple at all — those are the answers a competitor is winning instead, and the prompt table above shows which.

Measured inside consumer hardware rather than the wide technology pool, Apple scores 95.3 — the fairer question for a buyer already shopping that market, though it cannot be compared across markets.

Questions about this score

What is Apple's AI visibility score?

Apple scores 82.3 out of 100 on the Fameproof index, ranked 9 of 186 companies, measured on 26 October 2026 across Claude and ChatGPT and Gemini.

Which AI model mentions Apple most?

Claude, at 83.0 out of 100, naming Apple in 83% of the answers in its panel. The per-model breakdown is above.

How is Apple's score measured?

With a panel of 24 category questions asked 4 times per model — never questions that name Apple, because a prompt that names you guarantees a mention. The score combines how often it is named, how early in the answer, how much of the topic it covers, and how consistent the result is between repetitions. Full methodology.