Barclays vs Santander
Barclays and Santander are level on the Fameproof index. Measured weekly: 24 prompts × 4 runs = 96 answers per model.
Barclays
Banking
9.3/100
Rank 103 on the companies board
Santander
Banking
9.3/100
Rank 106 on the companies board
Barclays
Per-model score
Santander
14.0
Claude
14.0
14.0
ChatGPT
14.0
0.0
Gemini
0.0
30-day movement
0.0
Change
0.0
Last 7 runs
Answer quality
3%
Claude mention rate
3%
3%
ChatGPT mention rate
2%
0%
Gemini mention rate
0%
3%
Claude prominence
1%
2%
ChatGPT prominence
1%
0%
Gemini prominence
0%
Questions about this comparison
Who do AI models mention more, Barclays or Santander?
Neither. Barclays and Santander are level on the Fameproof index at 9.3, measured across Claude and ChatGPT and Gemini.
How is the Barclays vs Santander comparison measured?
Both are asked about with the same panel of category questions — never questions naming them — repeated on every model each week. The score combines how often each is named, how early in the answer, how much of the topic is covered and how consistent the result is.
Both are ranked on the Company AI Visibility board. Prominence reflects how early in an answer the model names them; mention rate is how often it names them at all. How the score is built.
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