Barclays

Banking
Rank 72 of 90 · barclays.com · tracked weekly
Fameproof index
68.9−0.4
Barclays Finance average
Claude 4.5
−0.9
67.6
Mention rate67%
Avg. position2.9
Factual accuracy89%
SentimentNeutral
ChatGPT (GPT-5)
+0.1
70.3
Mention rate68%
Avg. position2.7
Factual accuracy91%
SentimentNeutral
Gemini 2.5
−0.5
68.7
Mention rate70%
Avg. position2.5
Factual accuracy90%
SentimentNeutral

Prompt performance

Position when mentioned · 1,200 prompts
Prompt
CL
GPT
GEM
“Best bank for a growing business”
#4
#4
#2
“Which bank has the best mobile app”
#1
#2
“Safest bank to hold deposits”
#4
“Best bank for international transfers”
#2
“Which bank for a first mortgage”
#3
#1
A 5-prompt sample of the 1,200-prompt weekly panel.

Who wins the prompts Barclays loses

Most-cited sources

What the models lean on when they describe Barclays.

docs.barclays.comwikipedia.orgg2.comnews.ycombinator.comreddit.com/r/business

Is this you?

Get the full audit: every losing prompt, the exact answers, and the source changes that move the index.

Request an audit — $299

See an example report first →