Barclays

Banking

Rank 103 of 186 · barclays.com · tracked weekly

Within banking

29.0

The market it competes in. Fair question, not comparable with other markets.

Fameproof index · financial services

9.30.0

The wide pool every company on the board answers. This is what ranks.

Barclays Finance average

Claude

14.0

Mention rate3%

Prominence3%

Topic coverage25%

Consistency85%

Samples96/96

ChatGPT

14.0

Mention rate3%

Prominence2%

Topic coverage25%

Consistency85%

Samples96/96

Gemini

0.0

Mention rate0%

Prominence0%

Topic coverage0%

Consistency0%

Samples96/96

Prompt performance

Position when mentioned · grouped by stage

Prompt

GPT

GEM

Named first

OverviewWho the models name when asked about the field · named in 2 of 6

“Name 10 notable companies in banking.”

—

JPMorgan Chase

“Which companies lead the banking market? List up to 10.”

—

JPMorgan Chase

“Give a concise primer on the banking industry, naming no more than 10 companies.”

—

JPMorgan Chase

“Who are the main players in banking that someone new to the sector should know? Give 10 names.”

—

JPMorgan Chase

“List 10 influential companies operating in banking today.”

—

JPMorgan Chase

“Name a balanced set of 10 banking companies worth knowing about.”

—

ReputationWho they credit with shaping it · named in 4 of 6

“Which companies have shaped banking over the last decade? List 10.”

—

“Name 10 companies known for technical strength in banking.”

—

“Which 10 companies in banking are most often cited as innovators?”

—

“If explaining how the banking sector works, which 10 companies would you reference?”

—

“Give 10 examples of banking companies with sustained relevance.”

—

“Which 10 companies are most associated with quality in banking?”

#10

—

#10

ShortlistWho they put in front of a buyer comparing options · named in 3 of 6

“Which banking providers should a buyer compare before deciding? Name 10.”

—

“What are the main alternatives available in banking? List 10.”

—

“Compare the leading options in banking, naming up to 10 companies.”

—

“Which 10 companies in banking would appear on a serious evaluation shortlist?”

—

“Name 10 banking companies suitable for a mid-sized organisation.”

—

“Which 10 banking vendors are worth requesting a quote from?”

—

RecommendationWho they tell the reader to pick or follow · named in 3 of 6

“Recommend 10 companies in banking to follow.”

—

“Build a starter list of 10 companies to know in banking.”

—

“Suggest 10 banking companies for an industry briefing.”

—

“Which 10 banking companies would you name in a sector overview for investors?”

—

“Which 10 companies give a useful cross-section of banking today?”

—

“Give a ranked list of 10 companies in banking for a general-interest reader.”

—

Who was named first on the other 19 prompts — and what each model said instead of Barclays — is in the audit. Unlock the full table

The full 24-prompt panel. “—” means the model did not name Barclays in that answer. “Named first” is the tracked entity placed highest across the models.

Head to head

Who the models name more often, side by side.

vs HSBC vs Santander vs JPMorgan Chase vs Klarna vs Morgan Stanley vs UBS

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See an example report first →

What the models cite in financial services

The pages the models lean on when they answer — and the ones naming a competitor instead of Barclays.

In the auditSee a worked example →

Ranked either side

Finance, nearest on the index.

65 Wells Fargo 30.7 71 Stripe 28.3 91 HSBC 15.3 106 Santander 9.3 142 UBS 0.0 143 Klarna 0.0

See all banks and payment companies →

What the numbers say

Barclays scores 9.3 out of 100 on the Fameproof index, ranking 103 of 186 companies measured in the run of 26 October 2026. The index is the mean of the per-model scores below.

Visibility is uneven across models: Claude scores it 14.0 while Gemini scores it 0.0, a gap of 14.0 points. A brand that is strong on one model and weak on another has a different problem from one that is mid-table everywhere.

Claude names Barclays in 3% of answers and places it early enough to score 3% on prominence; Gemini names it in 0%.

Across the 24-prompt panel there are 24 prompts where at least one model does not name Barclays at all — those are the answers a competitor is winning instead, and the prompt table above shows which.

Measured inside banking rather than the wide financial services pool, Barclays scores 29.0 — the fairer question for a buyer already shopping that market, though it cannot be compared across markets.

Questions about this score

What is Barclays's AI visibility score?

Barclays scores 9.3 out of 100 on the Fameproof index, ranked 103 of 186 companies, measured on 26 October 2026 across Claude and ChatGPT and Gemini.

Which AI model mentions Barclays most?

Claude, at 14.0 out of 100, naming Barclays in 3% of the answers in its panel. The per-model breakdown is above.

How is Barclays's score measured?

With a panel of 24 category questions asked 4 times per model — never questions that name Barclays, because a prompt that names you guarantees a mention. The score combines how often it is named, how early in the answer, how much of the topic it covers, and how consistent the result is between repetitions. Full methodology.