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HSBC

HSBC

Banking
Rank 73 of 120 · hsbc.com · tracked weekly
Within banking
61.0
The market it competes in. Fair question, not comparable with other markets.
Fameproof index · financial services
16.5−2.5
The wide pool every company on the board answers. This is what ranks.
HSBC Finance average
Claude 4.5
—

Not measured in this run.

ChatGPT (GPT-5)
19.0
Mention rate5%
Prominence1%
Topic coverage50%
Consistency84%
Samples96/96
Gemini 2.5
14.0
Mention rate4%
Prominence1%
Topic coverage25%
Consistency80%
Samples96/96

HSBC scores 16.5 out of 100 on the Fameproof index, ranking 73 of 120 companies measured in the run of 5 August 2026. The index is the mean of the per-model scores below.

Visibility is uneven across models: ChatGPT scores it 19.0 while Gemini scores it 14.0, a gap of 5.0 points. A brand that is strong on one model and weak on another has a different problem from one that is mid-table everywhere.

ChatGPT names HSBC in 5% of answers and places it early enough to score 1% on prominence; Gemini names it in 4%.

Across the 24-prompt panel there are 8 prompts where at least one model does not name HSBC at all — those are the answers a competitor is winning instead, and the table below shows which.

Measured inside banking rather than the wide financial services pool, HSBC scores 61.0 — the fairer question for a buyer already shopping that market, though it cannot be compared across markets.

Prompt performance

Position when mentioned
Prompt
CL
GPT
GEM
“Name 10 notable companies in banking.”
—
#5
#5
“Which companies lead the banking market? List up to 10.”
—
#5
#8
“Give a concise primer on the banking industry, naming no more than 10 companies.”
—
#7
#4
“Who are the main players in banking that someone new to the sector should know? Give 10 names.”
—
#8
#4
“List 10 influential companies operating in banking today.”
—
#5
#5
“Name a balanced set of 10 banking companies worth knowing about.”
—
#6
#2
“Which companies have shaped banking over the last decade? List 10.”
—
#5
—
“Name 10 companies known for technical strength in banking.”
—
#7
—
“Which 10 companies in banking are most often cited as innovators?”
—
#9
—
“If explaining how the banking sector works, which 10 companies would you reference?”
—
#7
#3
“Give 10 examples of banking companies with sustained relevance.”
—
#5
#4
“Which 10 companies are most associated with quality in banking?”
—
#3
#4
“Which banking providers should a buyer compare before deciding? Name 10.”
—
#9
—
“What are the main alternatives available in banking? List 10.”
—
—
—
“Compare the leading options in banking, naming up to 10 companies.”
—
#5
—
“Which 10 companies in banking would appear on a serious evaluation shortlist?”
—
#6
#4
“Name 10 banking companies suitable for a mid-sized organisation.”
—
#8
—
“Which 10 banking vendors are worth requesting a quote from?”
—
#9
—
“Recommend 10 companies in banking to follow.”
—
#7
#3
“Build a starter list of 10 companies to know in banking.”
—
#7
#7
“Suggest 10 banking companies for an industry briefing.”
—
#7
#5
“Which 10 banking companies would you name in a sector overview for investors?”
—
#7
#5
“Which 10 companies give a useful cross-section of banking today?”
—
#7
#3
“Give a ranked list of 10 companies in banking for a general-interest reader.”
—
#5
#6
The full 24-prompt panel. “—” means the model did not name HSBC in that answer.

Head to head

Who the models name more often, side by side.

vs Barclaysvs Stripevs UBSvs Bank of Americavs Morgan Stanley

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Ranked either side

Finance, nearest on the index.

41 Citigroup 48.0 44 PayPal 43.5 54 Stripe 32.5 75 UBS 16.0 99 Barclays 0.0 117 Santander 0.0
See all banks and payment companies →

Questions about this score

What is HSBC's AI visibility score?

HSBC scores 16.5 out of 100 on the Fameproof index, ranked 73 of 120 companies, measured on 5 August 2026 across ChatGPT and Gemini.

Which AI model mentions HSBC most?

ChatGPT, at 19.0 out of 100, naming HSBC in 5% of the answers in its panel. The per-model breakdown is above.

How is HSBC's score measured?

With a panel of 24 category questions asked 4 times per model — never questions that name HSBC, because a prompt that names you guarantees a mention. The score combines how often it is named, how early in the answer, how much of the topic it covers, and how consistent the result is between repetitions. Full methodology.