HSBC
BankingFameproof index
73.5+0.8
HSBC
Finance average
Claude 4.5
+0.9
73.8
Mention rate72%
Avg. position2.3
Factual accuracy93%
SentimentNeutral
ChatGPT (GPT-5)
+0.5
72.6
Mention rate73%
Avg. position2.6
Factual accuracy94%
SentimentNeutral
Gemini 2.5
+1.0
74.1
Mention rate71%
Avg. position2.5
Factual accuracy91%
SentimentPositive
Prompt performance
Position when mentioned · 1,200 promptsPrompt
CL
GPT
GEM
“Best bank for a growing business”
#1
#1
#3
“Which bank has the best mobile app”
#2
#3
#4
“Safest bank to hold deposits”
—
#1
#3
“Best bank for international transfers”
#2
#3
#2
“Which bank for a first mortgage”
#3
#4
#1
A 5-prompt sample of the 1,200-prompt weekly panel.
Who wins the prompts HSBC loses
Most-cited sources
What the models lean on when they describe HSBC.
docs.hsbc.comwikipedia.orgg2.comnews.ycombinator.comreddit.com/r/business
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