UBS

Investment banking

Rank 75 of 120 · ubs.com · tracked weekly

Within investment banking

53.5

The market it competes in. Fair question, not comparable with other markets.

Fameproof index · financial services

16.00.0

The wide pool every company on the board answers. This is what ranks.

UBS Finance average

Claude 4.5

—

Not measured in this run.

ChatGPT (GPT-5)

18.0

Mention rate2%

Prominence0%

Topic coverage50%

Consistency93%

Samples96/96

Gemini 2.5

14.0

Mention rate2%

Prominence0%

Topic coverage25%

Consistency90%

Samples96/96

UBS scores 16.0 out of 100 on the Fameproof index, ranking 75 of 120 companies measured in the run of 5 August 2026. The index is the mean of the per-model scores below.

Visibility is uneven across models: ChatGPT scores it 18.0 while Gemini scores it 14.0, a gap of 4.0 points. A brand that is strong on one model and weak on another has a different problem from one that is mid-table everywhere.

ChatGPT names UBS in 2% of answers and places it early enough to score 0% on prominence; Gemini names it in 2%.

Across the 24-prompt panel there are 10 prompts where at least one model does not name UBS at all — those are the answers a competitor is winning instead, and the table below shows which.

Measured inside investment banking rather than the wide financial services pool, UBS scores 53.5 — the fairer question for a buyer already shopping that market, though it cannot be compared across markets.

Prompt performance

Position when mentioned

Prompt

GPT

GEM

“Name 10 notable companies in investment banking.”

—

“Which companies lead the investment banking market? List up to 10.”

—

“Give a concise primer on the investment banking industry, naming no more than 10 companies.”

—

“Who are the main players in investment banking that someone new to the sector should know? Give 10 names.”

—

“List 10 influential companies operating in investment banking today.”

—

“Name a balanced set of 10 investment banking companies worth knowing about.”

—

“Which companies have shaped investment banking over the last decade? List 10.”

—

“Name 10 companies known for technical strength in investment banking.”

—

“Which 10 companies in investment banking are most often cited as innovators?”

—

“If explaining how the investment banking sector works, which 10 companies would you reference?”

—

“Give 10 examples of investment banking companies with sustained relevance.”

—

“Which 10 companies are most associated with quality in investment banking?”

—

“Which investment banking providers should a buyer compare before deciding? Name 10.”

—

“What are the main alternatives available in investment banking? List 10.”

—

“Compare the leading options in investment banking, naming up to 10 companies.”

—

“Which 10 companies in investment banking would appear on a serious evaluation shortlist?”

—

“Name 10 investment banking companies suitable for a mid-sized organisation.”

—

“Which 10 investment banking vendors are worth requesting a quote from?”

—

“Recommend 10 companies in investment banking to follow.”

—

“Build a starter list of 10 companies to know in investment banking.”

—

“Suggest 10 investment banking companies for an industry briefing.”

—

“Which 10 investment banking companies would you name in a sector overview for investors?”

—

“Which 10 companies give a useful cross-section of investment banking today?”

—

“Give a ranked list of 10 companies in investment banking for a general-interest reader.”

—

The full 24-prompt panel. “—” means the model did not name UBS in that answer.

Head to head

Who the models name more often, side by side.

vs HSBC vs Barclays

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Ranked either side

Finance, nearest on the index.

44 PayPal 43.5 54 Stripe 32.5 73 HSBC 16.5 99 Barclays 0.0 117 Santander 0.0 118 Klarna 0.0

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Questions about this score

What is UBS's AI visibility score?

UBS scores 16.0 out of 100 on the Fameproof index, ranked 75 of 120 companies, measured on 5 August 2026 across ChatGPT and Gemini.

Which AI model mentions UBS most?

ChatGPT, at 18.0 out of 100, naming UBS in 2% of the answers in its panel. The per-model breakdown is above.

How is UBS's score measured?

With a panel of 24 category questions asked 4 times per model — never questions that name UBS, because a prompt that names you guarantees a mention. The score combines how often it is named, how early in the answer, how much of the topic it covers, and how consistent the result is between repetitions. Full methodology.