Klarna

Payments

Rank 116 of 120 · klarna.com · tracked weekly

Within payments

16.5

The market it competes in. Fair question, not comparable with other markets.

Fameproof index · financial services

0.0−14.0

The wide pool every company on the board answers. This is what ranks.

Klarna Finance average

Claude 4.5

—

Not measured in this run.

ChatGPT (GPT-5)

0.0

Mention rate0%

Prominence0%

Topic coverage0%

Consistency0%

Samples48/48

Gemini 2.5

0.0

Mention rate0%

Prominence0%

Topic coverage0%

Consistency0%

Samples48/48

Prompt performance

Position when mentioned

Prompt

GPT

GEM

“Name 10 notable companies in payments.”

—

“Which companies lead the payments market? List up to 10.”

—

“Give a concise primer on the payments industry, naming no more than 10 companies.”

—

“Who are the main players in payments that someone new to the sector should know? Give 10 names.”

—

“List 10 influential companies operating in payments today.”

—

“Name a balanced set of 10 payments companies worth knowing about.”

—

“Which companies have shaped payments over the last decade? List 10.”

—

“Name 10 companies known for technical strength in payments.”

—

“Which 10 companies in payments are most often cited as innovators?”

—

“If explaining how the payments sector works, which 10 companies would you reference?”

—

“Give 10 examples of payments companies with sustained relevance.”

—

“Which 10 companies are most associated with quality in payments?”

—

“Which payments providers should a buyer compare before deciding? Name 10.”

—

“What are the main alternatives available in payments? List 10.”

—

“Compare the leading options in payments, naming up to 10 companies.”

—

“Which 10 companies in payments would appear on a serious evaluation shortlist?”

—

“Name 10 payments companies suitable for a mid-sized organisation.”

—

“Which 10 payments vendors are worth requesting a quote from?”

—

“Recommend 10 companies in payments to follow.”

—

“Build a starter list of 10 companies to know in payments.”

—

“Suggest 10 payments companies for an industry briefing.”

—

“Which 10 payments companies would you name in a sector overview for investors?”

—

“Which 10 companies give a useful cross-section of payments today?”

—

“Give a ranked list of 10 companies in payments for a general-interest reader.”

—

The full 24-prompt panel. “—” means the model did not name Klarna in that answer.

Head to head

Who the models name more often, side by side.

vs Santander

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