Klarna

Payments

Rank 143 of 186 · klarna.com · tracked weekly

Within payments

25.7

The market it competes in. Fair question, not comparable with other markets.

Fameproof index · financial services

0.0−9.3

The wide pool every company on the board answers. This is what ranks.

Klarna Finance average

Claude

0.0

Mention rate0%

Prominence0%

Topic coverage0%

Consistency0%

Samples96/96

ChatGPT

0.0

Mention rate0%

Prominence0%

Topic coverage0%

Consistency0%

Samples96/96

Gemini

0.0

Mention rate0%

Prominence0%

Topic coverage0%

Consistency0%

Samples96/96

Prompt performance

Position when mentioned · grouped by stage

Prompt

GPT

GEM

Named first

OverviewWho the models name when asked about the field · named in 3 of 6

“Name 10 notable companies in payments.”

—

Visa

“Which companies lead the payments market? List up to 10.”

—

Visa

“Give a concise primer on the payments industry, naming no more than 10 companies.”

—

named

Mastercard

“Who are the main players in payments that someone new to the sector should know? Give 10 names.”

—

Visa

“List 10 influential companies operating in payments today.”

—

Visa

“Name a balanced set of 10 payments companies worth knowing about.”

#10

—

ReputationWho they credit with shaping it · named in 2 of 6

“Which companies have shaped payments over the last decade? List 10.”

#10

“Name 10 companies known for technical strength in payments.”

—

“Which 10 companies in payments are most often cited as innovators?”

“If explaining how the payments sector works, which 10 companies would you reference?”

—

“Give 10 examples of payments companies with sustained relevance.”

—

“Which 10 companies are most associated with quality in payments?”

—

ShortlistWho they put in front of a buyer comparing options · named in 2 of 6

“Which payments providers should a buyer compare before deciding? Name 10.”

—

“What are the main alternatives available in payments? List 10.”

—

“Compare the leading options in payments, naming up to 10 companies.”

—

“Which 10 companies in payments would appear on a serious evaluation shortlist?”

—

“Name 10 payments companies suitable for a mid-sized organisation.”

—

“Which 10 payments vendors are worth requesting a quote from?”

—

RecommendationWho they tell the reader to pick or follow · named in 4 of 6

“Recommend 10 companies in payments to follow.”

—

“Build a starter list of 10 companies to know in payments.”

—

#10

—

“Suggest 10 payments companies for an industry briefing.”

—

“Which 10 payments companies would you name in a sector overview for investors?”

—

“Which 10 companies give a useful cross-section of payments today?”

—

#10

—

“Give a ranked list of 10 companies in payments for a general-interest reader.”

—

#10

—

Who was named first on the other 19 prompts — and what each model said instead of Klarna — is in the audit. Unlock the full table

The full 24-prompt panel. “—” means the model did not name Klarna in that answer. “Named first” is the tracked entity placed highest across the models.

Head to head

Who the models name more often, side by side.

vs Stripe vs UBS vs Barclays vs Santander

Is this you?

Get the full audit: every losing prompt, the exact answers, and the source changes that move the index.

Request an audit — $299 Or check one customer question free, in seconds →

See an example report first →

What the models cite in financial services

The pages the models lean on when they answer — and the ones naming a competitor instead of Klarna.

In the auditSee a worked example →

Ranked either side

Finance, nearest on the index.

65 Wells Fargo 30.7 71 Stripe 28.3 91 HSBC 15.3 103 Barclays 9.3 106 Santander 9.3 142 UBS 0.0

See all banks and payment companies →

What the numbers say

Klarna scores 0.0 out of 100 on the Fameproof index, ranking 143 of 186 companies measured in the run of 26 October 2026. The index is the mean of the per-model scores below.

The models broadly agree: Claude 0.0, ChatGPT 0.0, Gemini 0.0, within 0.0 points of each other.

Claude names Klarna in 0% of answers and places it early enough to score 0% on prominence; Gemini names it in 0%.

Across the 24-prompt panel there are 22 prompts where at least one model does not name Klarna at all — those are the answers a competitor is winning instead, and the prompt table above shows which.

Measured inside payments rather than the wide financial services pool, Klarna scores 25.7 — the fairer question for a buyer already shopping that market, though it cannot be compared across markets.

Questions about this score

What is Klarna's AI visibility score?

Klarna scores 0.0 out of 100 on the Fameproof index, ranked 143 of 186 companies, measured on 26 October 2026 across Claude and ChatGPT and Gemini.

Which AI model mentions Klarna most?

Claude, at 0.0 out of 100, naming Klarna in 0% of the answers in its panel. The per-model breakdown is above.

How is Klarna's score measured?

With a panel of 24 category questions asked 4 times per model — never questions that name Klarna, because a prompt that names you guarantees a mention. The score combines how often it is named, how early in the answer, how much of the topic it covers, and how consistent the result is between repetitions. Full methodology.