Visa

Payments

Rank 28 of 120 · visa.com · tracked weekly

Within payments

75.5

The market it competes in. Fair question, not comparable with other markets.

Fameproof index · financial services

61.5+0.5

The wide pool every company on the board answers. This is what ranks.

Visa Finance average

Claude 4.5

—

Not measured in this run.

ChatGPT (GPT-5)

46.0

Mention rate49%

Prominence9%

Topic coverage100%

Consistency58%

Samples96/96

Gemini 2.5

77.0

Mention rate81%

Prominence64%

Topic coverage100%

Consistency63%

Samples96/96

Visa scores 61.5 out of 100 on the Fameproof index, ranking 28 of 120 companies measured in the run of 5 August 2026. The index is the mean of the per-model scores below.

Visibility is uneven across models: Gemini scores it 77.0 while ChatGPT scores it 46.0, a gap of 31.0 points. A brand that is strong on one model and weak on another has a different problem from one that is mid-table everywhere.

Gemini names Visa in 81% of answers and places it early enough to score 64% on prominence; ChatGPT names it in 49%.

Across the 24-prompt panel there are 6 prompts where at least one model does not name Visa at all — those are the answers a competitor is winning instead, and the table below shows which.

Measured inside payments rather than the wide financial services pool, Visa scores 75.5 — the fairer question for a buyer already shopping that market, though it cannot be compared across markets.

Prompt performance

Position when mentioned

Prompt

GPT

GEM

“Name 10 notable companies in payments.”

—

“Which companies lead the payments market? List up to 10.”

—

“Give a concise primer on the payments industry, naming no more than 10 companies.”

—

“Who are the main players in payments that someone new to the sector should know? Give 10 names.”

—

“List 10 influential companies operating in payments today.”

—

“Name a balanced set of 10 payments companies worth knowing about.”

—

“Which companies have shaped payments over the last decade? List 10.”

—

“Name 10 companies known for technical strength in payments.”

—

“Which 10 companies in payments are most often cited as innovators?”

—

“If explaining how the payments sector works, which 10 companies would you reference?”

—

“Give 10 examples of payments companies with sustained relevance.”

—

“Which 10 companies are most associated with quality in payments?”

—

“Which payments providers should a buyer compare before deciding? Name 10.”

—

“What are the main alternatives available in payments? List 10.”

—

“Compare the leading options in payments, naming up to 10 companies.”

—

“Which 10 companies in payments would appear on a serious evaluation shortlist?”

—

“Name 10 payments companies suitable for a mid-sized organisation.”

—

“Which 10 payments vendors are worth requesting a quote from?”

—

“Recommend 10 companies in payments to follow.”

—

“Build a starter list of 10 companies to know in payments.”

—

“Suggest 10 payments companies for an industry briefing.”

—

“Which 10 payments companies would you name in a sector overview for investors?”

—

“Which 10 companies give a useful cross-section of payments today?”

—

“Give a ranked list of 10 companies in payments for a general-interest reader.”

—

The full 24-prompt panel. “—” means the model did not name Visa in that answer.

Head to head

Who the models name more often, side by side.

vs Mastercard vs American Express vs Goldman Sachs vs Bank of America vs PayPal

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Ranked either side

Finance, nearest on the index.

8 JPMorgan Chase 86.5 19 Goldman Sachs 73.5 31 American Express 57.5 34 Bank of America 56.0 35 BlackRock 53.5 38 Mastercard 50.5

See all banks and payment companies →

Questions about this score

What is Visa's AI visibility score?

Visa scores 61.5 out of 100 on the Fameproof index, ranked 28 of 120 companies, measured on 5 August 2026 across ChatGPT and Gemini.

Which AI model mentions Visa most?

Gemini, at 77.0 out of 100, naming Visa in 81% of the answers in its panel. The per-model breakdown is above.

How is Visa's score measured?

With a panel of 24 category questions asked 4 times per model — never questions that name Visa, because a prompt that names you guarantees a mention. The score combines how often it is named, how early in the answer, how much of the topic it covers, and how consistent the result is between repetitions. Full methodology.