Visa

Payments

Rank 21 of 186 · visa.com · tracked weekly

Within payments

77.7

The market it competes in. Fair question, not comparable with other markets.

Fameproof index · financial services

71.3−0.7

The wide pool every company on the board answers. This is what ranks.

Visa Finance average

Claude

68.0

Mention rate75%

Prominence45%

Topic coverage100%

Consistency59%

Samples96/96

ChatGPT

72.0

Mention rate78%

Prominence50%

Topic coverage100%

Consistency64%

Samples96/96

Gemini

74.0

Mention rate77%

Prominence60%

Topic coverage100%

Consistency61%

Samples96/96

Prompt performance

Position when mentioned · grouped by stage

Prompt

GPT

GEM

Named first

OverviewWho the models name when asked about the field · named in 6 of 6

“Name 10 notable companies in payments.”

This one

“Which companies lead the payments market? List up to 10.”

This one

“Give a concise primer on the payments industry, naming no more than 10 companies.”

named

Mastercard

“Who are the main players in payments that someone new to the sector should know? Give 10 names.”

This one

“List 10 influential companies operating in payments today.”

This one

“Name a balanced set of 10 payments companies worth knowing about.”

ReputationWho they credit with shaping it · named in 6 of 6

“Which companies have shaped payments over the last decade? List 10.”

“Name 10 companies known for technical strength in payments.”

“Which 10 companies in payments are most often cited as innovators?”

“If explaining how the payments sector works, which 10 companies would you reference?”

“Give 10 examples of payments companies with sustained relevance.”

“Which 10 companies are most associated with quality in payments?”

ShortlistWho they put in front of a buyer comparing options · named in 3 of 6

“Which payments providers should a buyer compare before deciding? Name 10.”

—

“What are the main alternatives available in payments? List 10.”

—

“Compare the leading options in payments, naming up to 10 companies.”

named

“Which 10 companies in payments would appear on a serious evaluation shortlist?”

—

“Name 10 payments companies suitable for a mid-sized organisation.”

—

“Which 10 payments vendors are worth requesting a quote from?”

—

RecommendationWho they tell the reader to pick or follow · named in 6 of 6

“Recommend 10 companies in payments to follow.”

“Build a starter list of 10 companies to know in payments.”

“Suggest 10 payments companies for an industry briefing.”

“Which 10 payments companies would you name in a sector overview for investors?”

“Which 10 companies give a useful cross-section of payments today?”

“Give a ranked list of 10 companies in payments for a general-interest reader.”

Who was named first on the other 19 prompts — and what each model said instead of Visa — is in the audit. Unlock the full table

The full 24-prompt panel. “—” means the model did not name Visa in that answer. “Named first” is the tracked entity placed highest across the models.

Head to head

Who the models name more often, side by side.

vs Mastercard vs American Express vs JPMorgan Chase vs Bank of America vs Goldman Sachs vs PayPal

Is this you?

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See an example report first →

What the models cite in financial services

The pages the models lean on when they answer — and the ones naming a competitor instead of Visa.

In the auditSee a worked example →

Ranked either side

Finance, nearest on the index.

6 JPMorgan Chase 84.3 30 Mastercard 63.0 31 Goldman Sachs 60.3 33 BlackRock 59.7 36 Bank of America 57.3 47 American Express 46.3

See all banks and payment companies →

What the numbers say

Visa scores 71.3 out of 100 on the Fameproof index, ranking 21 of 186 companies measured in the run of 26 October 2026. The index is the mean of the per-model scores below.

Visibility is uneven across models: Gemini scores it 74.0 while Claude scores it 68.0, a gap of 6.0 points. A brand that is strong on one model and weak on another has a different problem from one that is mid-table everywhere.

Gemini names Visa in 77% of answers and places it early enough to score 60% on prominence; Claude names it in 75%.

Across the 24-prompt panel there are 5 prompts where at least one model does not name Visa at all — those are the answers a competitor is winning instead, and the prompt table above shows which.

Measured inside payments rather than the wide financial services pool, Visa scores 77.7 — the fairer question for a buyer already shopping that market, though it cannot be compared across markets.

Questions about this score

What is Visa's AI visibility score?

Visa scores 71.3 out of 100 on the Fameproof index, ranked 21 of 186 companies, measured on 26 October 2026 across Claude and ChatGPT and Gemini.

Which AI model mentions Visa most?

Gemini, at 74.0 out of 100, naming Visa in 77% of the answers in its panel. The per-model breakdown is above.

How is Visa's score measured?

With a panel of 24 category questions asked 4 times per model — never questions that name Visa, because a prompt that names you guarantees a mention. The score combines how often it is named, how early in the answer, how much of the topic it covers, and how consistent the result is between repetitions. Full methodology.