American Express

Payments

Rank 47 of 186 · americanexpress.com · tracked weekly

Within payments

42.3

The market it competes in. Fair question, not comparable with other markets.

Fameproof index · financial services

46.3−0.7

The wide pool every company on the board answers. This is what ranks.

American Express Finance average

Claude

51.0

Mention rate59%

Prominence13%

Topic coverage100%

Consistency56%

Samples96/96

ChatGPT

41.0

Mention rate35%

Prominence13%

Topic coverage100%

Consistency61%

Samples96/96

Gemini

47.0

Mention rate51%

Prominence11%

Topic coverage100%

Consistency56%

Samples96/96

Prompt performance

Position when mentioned · grouped by stage

Prompt

GPT

GEM

Named first

OverviewWho the models name when asked about the field · named in 5 of 6

“Name 10 notable companies in payments.”

#10

Visa

“Which companies lead the payments market? List up to 10.”

Visa

“Give a concise primer on the payments industry, naming no more than 10 companies.”

named

Mastercard

“Who are the main players in payments that someone new to the sector should know? Give 10 names.”

—

Visa

“List 10 influential companies operating in payments today.”

—

Visa

“Name a balanced set of 10 payments companies worth knowing about.”

—

ReputationWho they credit with shaping it · named in 3 of 6

“Which companies have shaped payments over the last decade? List 10.”

—

“Name 10 companies known for technical strength in payments.”

—

“Which 10 companies in payments are most often cited as innovators?”

—

“If explaining how the payments sector works, which 10 companies would you reference?”

—

“Give 10 examples of payments companies with sustained relevance.”

“Which 10 companies are most associated with quality in payments?”

ShortlistWho they put in front of a buyer comparing options · named in 2 of 6

“Which payments providers should a buyer compare before deciding? Name 10.”

—

“What are the main alternatives available in payments? List 10.”

—

“Compare the leading options in payments, naming up to 10 companies.”

named

—

“Which 10 companies in payments would appear on a serious evaluation shortlist?”

—

“Name 10 payments companies suitable for a mid-sized organisation.”

—

“Which 10 payments vendors are worth requesting a quote from?”

—

RecommendationWho they tell the reader to pick or follow · named in 4 of 6

“Recommend 10 companies in payments to follow.”

—

“Build a starter list of 10 companies to know in payments.”

—

“Suggest 10 payments companies for an industry briefing.”

—

“Which 10 payments companies would you name in a sector overview for investors?”

#10

—

“Which 10 companies give a useful cross-section of payments today?”

—

“Give a ranked list of 10 companies in payments for a general-interest reader.”

Who was named first on the other 19 prompts — and what each model said instead of American Express — is in the audit. Unlock the full table

The full 24-prompt panel. “—” means the model did not name American Express in that answer. “Named first” is the tracked entity placed highest across the models.

Head to head

Who the models name more often, side by side.

vs Visa vs Bank of America vs Morgan Stanley vs BlackRock vs Mastercard vs PayPal

Is this you?

Get the full audit: every losing prompt, the exact answers, and the source changes that move the index.

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See an example report first →

What the models cite in financial services

The pages the models lean on when they answer — and the ones naming a competitor instead of American Express.

In the auditSee a worked example →

Ranked either side

Finance, nearest on the index.

31 Goldman Sachs 60.3 33 BlackRock 59.7 36 Bank of America 57.3 48 Morgan Stanley 45.0 54 PayPal 40.0 63 Citigroup 31.3

See all banks and payment companies →

What the numbers say

American Express scores 46.3 out of 100 on the Fameproof index, ranking 47 of 186 companies measured in the run of 26 October 2026. The index is the mean of the per-model scores below.

Visibility is uneven across models: Claude scores it 51.0 while ChatGPT scores it 41.0, a gap of 10.0 points. A brand that is strong on one model and weak on another has a different problem from one that is mid-table everywhere.

Claude names American Express in 59% of answers and places it early enough to score 13% on prominence; ChatGPT names it in 35%.

Across the 24-prompt panel there are 18 prompts where at least one model does not name American Express at all — those are the answers a competitor is winning instead, and the prompt table above shows which.

Measured inside payments rather than the wide financial services pool, American Express scores 42.3 — the fairer question for a buyer already shopping that market, though it cannot be compared across markets.

Questions about this score

What is American Express's AI visibility score?

American Express scores 46.3 out of 100 on the Fameproof index, ranked 47 of 186 companies, measured on 26 October 2026 across Claude and ChatGPT and Gemini.

Which AI model mentions American Express most?

Claude, at 51.0 out of 100, naming American Express in 59% of the answers in its panel. The per-model breakdown is above.

How is American Express's score measured?

With a panel of 24 category questions asked 4 times per model — never questions that name American Express, because a prompt that names you guarantees a mention. The score combines how often it is named, how early in the answer, how much of the topic it covers, and how consistent the result is between repetitions. Full methodology.